Unbelievable Showroom with 3D Assets Playing on a HUGE Plasma TV

September 24, 2008

Last night members of 3Dwalkthroughs.com went to a cocktail party to launch the opening of an unbelievable sales center for a new property. We are not at liberty to discuss the brand but lets just say the showroom was a full blown replica of the unit, elevator and all.

The whole front part of the show room was the actual sales center with a model of the development. On one of the walls was the biggest plasma TV I have ever seen. The TV was looping 3D Walkthroughs and 3D Renderings of the property. The company that created these did an amazing job and really got the attention of all in attendance.

Apparently each unit will have its own elevator, so to demonstrate this they actually had a real elevator built which had both sides open. As you exited on the other side of the elevator you were able to experience exactly what it would be like when you entered a unit.

I cannot imagine how much it cost to put this showroom together but it certainly did the trick in terms of making an impression. We heard they actually signed 2 contracts right after the event. Talk about effective marketing.


3D Assets and Tough Economic Times

September 21, 2008

3Dwalkthroughs.com has been asked quite often recently if we are noticing a slide in our business due to the tough real estate climate. The truth of the matter is that almost all industries are affected in one way or another.

I do not think anyone could have predicted just how dire the situation would have become over the last few weeks. While we are still getting new inquiries, the quantity has diminished somewhat, as has the types of projects coming in.

We have had recent discussions with many of our real estate/developer friends and clients and the general consensus is that there is still more negative news to come.

Our company is still optimistic that marketing directors continue to look for innovative tools such as 3D Floor Plans, 3D Walkthroughs and 3D Renderings to help make their properties stand out from the competition. The question remains though if they do more than just browse.


A New 3D Technology Might Help Early Breast Cancer Detection

September 19, 2008

A new X-ray technique could possibly revolutionize the detection of breast cancer, say an international team of researchers. The scientists responsible for this invention claim that this would allow 3D visualizations of the breast and help in early detection of tumors.

Source: MedIndia.com

According to an article posted on MedIndia.com, the new technique will allow for a more precise view of the breast tissue. Currently 10%-20% of breast cancer cases are not identified with the widely used mammogram.

The research of this new 3D technology known as Analyser-Based X-ray Imaging (ABI), with high spatial resolution, will appear today in a Radiology journal.


My Virtual Model - 3D Virtual Commerce Hit’s it’s Stride

September 17, 2008


3Dwalkthroughs.com came across an interesting technology that will be integrated into the Sears.com website, making them the first retailer to apply both a visual search and 3D virtual model to an entire catalogue online.

The technology behind the Sears.com website upgrade is powered by the combined efforts of My Virtual Model and IBM.

We did a little research on My Virtual Model and their website/solutions they offer are very impressive. My Virtual Model is one of the few companies that have really nailed it with regards to creating an application with real business value.

The website list 4 solutions utilizing their technology.
BrandME- Allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies.

Dressing Room- Lets customers use their own 3D model to “try on” outfits and see how they look before they buy.

Weight Loss- My Virtual Model™ is currently used by thousands of Internet users for weight loss tracking and visualization. This custom application provides two model images side-by-side so your audience can easily compare their own model showing different weights. (could be a good fit for fitspott)

Home Decor- Allows customers to visualize hard or soft goods in customizable sets. For kitchen, bedroom, bathroom, dining room, patio, etc. (We get asked if we can build this type of product all the time. At least now we have somewhere to direct these inquiries)

Image and Content Source: My Virtual Model Website

We recommend checking out their site as they seem to have something to offer many industries.


My Virtual Model - 3D Virtual Commerce Hit’s it’s Stride

September 17, 2008


3Dwalkthroughs.com came across an interesting technology that will be integrated into the Sears.com website, making them the first retailer to apply both a visual search and 3D virtual model to an entire catalogue online.

The technology behind the Sears.com website upgrade is powered by the combined efforts of My Virtual Model and IBM.

We did a little research on My Virtual Model and their website/solutions they offer are very impressive. My Virtual Model is one of the few companies that have really nailed it with regards to creating an application with real business value.

The website list 4 solutions utilizing their technology.
BrandME- Allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies.

Dressing Room- Lets customers use their own 3D model to “try on” outfits and see how they look before they buy.

Weight Loss- My Virtual Model™ is currently used by thousands of Internet users for weight loss tracking and visualization. This custom application provides two model images side-by-side so your audience can easily compare their own model showing different weights. (could be a good fit for fitspott)

Home Decor- Allows customers to visualize hard or soft goods in customizable sets. For kitchen, bedroom, bathroom, dining room, patio, etc. (We get asked if we can build this type of product all the time. At least now we have somewhere to direct these inquiries)

Image and Content Source: My Virtual Model Website

We recommend checking out their site as they seem to have something to offer many industries.


My Virtual Model - 3D Virtual Commerce Hit’s it’s Stride

September 17, 2008


3Dwalkthroughs.com came across an interesting technology that will be integrated into the Sears.com website, making them the first retailer to apply both a visual search and 3D virtual model to an entire catalogue online.

The technology behind the Sears.com website upgrade is powered by the combined efforts of My Virtual Model and IBM.

We did a little research on My Virtual Model and their website/solutions they offer are very impressive. My Virtual Model is one of the few companies that have really nailed it with regards to creating an application with real business value.

The website list 4 solutions utilizing their technology.
BrandME- Allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies.

Dressing Room- Lets customers use their own 3D model to “try on” outfits and see how they look before they buy.

Weight Loss- My Virtual Model™ is currently used by thousands of Internet users for weight loss tracking and visualization. This custom application provides two model images side-by-side so your audience can easily compare their own model showing different weights. (could be a good fit for fitspott)

Home Decor- Allows customers to visualize hard or soft goods in customizable sets. For kitchen, bedroom, bathroom, dining room, patio, etc. (We get asked if we can build this type of product all the time. At least now we have somewhere to direct these inquiries)

Image and Content Source: My Virtual Model Website

We recommend checking out their site as they seem to have something to offer many industries.


My Virtual Model - 3D Virtual Commerce Hit’s it’s Stride

September 17, 2008


3Dwalkthroughs.com came across an interesting technology that will be integrated into the Sears.com website, making them the first retailer to apply both a visual search and 3D virtual model to an entire catalogue online.

The technology behind the Sears.com website upgrade is powered by the combined efforts of My Virtual Model and IBM.

We did a little research on My Virtual Model and their website/solutions they offer are very impressive. My Virtual Model is one of the few companies that have really nailed it with regards to creating an application with real business value.

The website list 4 solutions utilizing their technology.
BrandME- Allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies.

Dressing Room- Lets customers use their own 3D model to “try on” outfits and see how they look before they buy.

Weight Loss- My Virtual Model™ is currently used by thousands of Internet users for weight loss tracking and visualization. This custom application provides two model images side-by-side so your audience can easily compare their own model showing different weights. (could be a good fit for fitspott)

Home Decor- Allows customers to visualize hard or soft goods in customizable sets. For kitchen, bedroom, bathroom, dining room, patio, etc. (We get asked if we can build this type of product all the time. At least now we have somewhere to direct these inquiries)

Image and Content Source: My Virtual Model Website

We recommend checking out their site as they seem to have something to offer many industries.


e-HoloCam - 3D Underwater Camera

September 15, 2008


Next week will mark the unveiling of the eHoloCam 3D Underwater camera. The only camera of its kind in the world, the eHoloCam is a 3D holographic camera used to capture images of underwater organisms and living particles to provide scientists with a greater understanding of marine life.

Image Source: CDL Website

One of the benefits of this technology is that is allows for the research and recording of underwater environments in a non intrusive way. This in turn allows for certain data to be gathered that was previously thought of as being impossible or very difficult to measure.

The eHoloCam was developed by the research team at the University, in collaboration with CDL in Aberdeen who specialise in offshore instrumentation and Elforlight of Daventry, developers of novel solid state lasers.

Content Source: Divemaster.com

The technology will be officially unveiled at the Innovate conference which begins on September 18th. 3DWalkthroughs.com will not be at Innovate but will do our research after the show to comment on the reaction of people that were in attendance.


Iron Man 2 To Be Shot In a 3D Format?

September 13, 2008

In a follow up to Jon Favreau’s homerun directorial success with Iron Man, there has been talk that the sequel, Iron Man 2, will be filmed in a 3D format. The first Iron Man was a big hit at the box office grossing more than $317 million in the United States.

Iron Man 2 is scheduled to be in theaters in the summer of 2010. As 3Dwalkthroughs.com has mentioned in previous posts, many new movies that are scheduled for production will be shot in a 3D format.

Many of the big movie houses have announced their plans to devote a large portion of their efforts towards creating movies in 3D. In addition to the explosion of 3D movies that will start hitting the theaters, many TV manufacturers are also working on developing the technology that will allow 3D movies to be viewed in the home…should be an exciting next few years for 3D in the movies.


3D Walkthroughs Must Amaze - You Cannot Just Show a Bunch of Rooms Anymore!

September 11, 2008

3Dwalkthroughs.com is very proud about a new project we are working on which integrates actual video, post production effects, coordinated music and 3D animation into a Disney like presentation.

The intensified competition in the animation industry coupled with an improvement in available technologies are resulting in much more advanced 3D walkthroughs than when we first started in the industry.

As more development companies include 3D assets in their marketing materials, they will be forced to find innovative animation companies to help make their properties stand out from the pack. Simply showing 3D models of rooms is not going to be enough anymore. Truly impactful 3D walkthroughs of the future will need to incorporate all forms of available media into a well thought out storyboard.

For a sample of our newest 3D Walkthrough send us an email at info@dwalkthroughs.com. We are confident you have not seen anything like this before.