3D Movie Industry is Set To Explode

In the last year the movie industry has re-embraced 3D as THE format to produce major motion pictures. Movie’s such as U23D and Hannah Montana 3D have taken the world by storm.

One of the company’s which has been a big proponent of 3D technology is Pixar films which is soon to release Toy Story 3 in 3D. Not to be outdone, Dreamworks has just announced that it will be investing $30m dollars a year into 3D technology as it hopes to get the edge over rival Pixar.

“Clearly I’m putting my money where my mouth is and the company’s bet on it”, said CEO Katzenberg in an interview with Reuters.

Katzenberg said that he plans to make all of Dreamworks’ future films in 3D. The company’s latest animated movie, Monsters vs. Aliens, will open in the US in March 2009 and be shown in 3D where available.

Source: Sky News

3Dwalkthroughs.com believes the 3D revolution in the movie industry will carry over to many other industries due to the cross pollination between the media industry and the rest of the business world.

PicLens - Very Cool 3D Internet Search Tool

3Dwalkthroughs.com found a pretty cool technology that was developed by a company called Cooliris based in Menlo Park, California. The technology called PicLens instantly transforms your browser into a full-screen, 3D experience for viewing images on the web. We believe PicLens offers a snapshot of where the 3D internet is heading.

The PicLens technology features an interactive “3D Wall” which lets you effortlessly drag, click, and zoom your way around a wall of pictures for an extraordinary, full-screen viewing experience. The technology currently works with a number of Photo Sharing Sites, Social Networking Platforms, Image Searches, Webhosts and Galleries.

Source: PicLens.com

About Cooliris
Cooliris, Inc. was founded in January 2006 with a simple mantra: “Think beyond the browser”. We focus on creating products that make discovering and enjoying the Web more exciting, efficient, and personal.

You can download the 3D browser here>>

Highly Detailed 3D Floor Plans - A Great Commercial Real Estate Leasing Tool

3D Renderings are a very effective way of showing new capital improvements in great detail, one room at a time, but what about when a leasing agent wants to demonstrate a whole floor to a perspective tenant?

Highly detailed 3D floor plans are a great way of showing the layout of a space and it’s potential. Incorporating furniture choices, material finishes, and interior design selections helps stimulate an emotional response to the space and is a much more effective leasing tool than flat 2D Floor Plans.

The process of building a 3D Floor Plan requires complete CAD files and suggestions from the architect describing all the interior design choices. Once these are delivered we can create a very accurate depiction of the property and even brand it with the tenants corporate logo. “Using 3D Floor Plans as a leasing tool can help close deals with big tenants”, said one of our recent clients. In some buildings, new tenants can represent hundreds of thousands of square feet of leased space. “Adding 3D Floor Plans to a leasing agents aresenal is a small price to pay for such a potential huge return.”

We recently delivered a 3D Floor Plan of a section of a new building in Memphis Tenessee. The goal of the project was test the architects design concepts while simultaneously create a marketing tool to attract new tenants. The client was very happy with the end product which were used to created display boards for the lobby and will also be included in print materials passed out to local commercial brokers.

3D Floor Plans can also be used in the retail real estate industry as well. They can show a full site plan, showcasing specific stores, anchor tennants and other common spaces in great detail. Our clients have reacted very positively to this technology as it’s success is easily measured by an increase in deal closings.

Blog For Google 3D Warehouse Part 4 (October Pick)

As many of you know, 3Dwalkthroughs.com selects our favorite 3D model each month from Greg Rose’s blog which highlights new 3D building models as they are added to Google’s 3D Warehouse.

Our monthly selection is based on impressive: architecture, level of detail, level of realism etc.

For the month of October we have chosen New Nou Camp. I chose this particular model as I was intrigued by the use of colors and curves.

Description
After 50 years of wonderful memories, the Camp Nou is looking to the future with optimism. The world-famous firm of architects, Foster + Partners, is to undertake the remodelling of the stadium based on the initial concepts of Francesc Mitjans. Home of FC Barcelona this new stadium will feature a glittering facade studded with colored polycarbonate and glass panels, creating a scaly skin of sorts, serving to shade, shelter, provide natural ventilation, and make a strong visual statement. The redesign will increase the Camp Nou’s capacity from 98,000 to 106,000. The construction work will begin in 2009 and is due to be completed by the start of the 2011-2012 season. Total cost of the project is 250 million euro. Model made by Stefan Larsson, larstefan@gmail.com

Stimulating an Emotional Connection To A Property

3Dwalkthroughs.com is committed to pushing the boundaries of what can be acheived with 3D Walkthroughs and Interactive 3D Floor Plan technology.

Over the past few months we have been carefully dissecting competitive products and noticed a common theme. Many companies have gotten better at showing rooms but are still missing the boat when it comes to understanding the overall goal of 3D visualization technology.

It is our belief that for a 3D presentation to be truly effective it needs to strike an emotional chord with a viewer. Simply showing a room is not enough to create this type of emotional connection with a property.

Music, transitions, lighting, camera speed, people, cinematics, post production editing etc. are just some of the tools that need to be used to make a presentation much more powerful and likely to make a potential buyer stop in their tracks.

We are getting ready to launch the beta version of our new line of products and I urge you to take notice of our focus on addressing the details mentioned above and how it differentiates us from other 3D products you have seen in the market place.