What do Nike, MTV and Effective Real Estate Marketing Have in Common?

Nike, MTV and Effective Real Estate Marketing have one trait in common: All three utilize powerful imagery to generate an emotional response from their intended audience.

Phil Knight of Nike had the foresight to create powerful marketing messages utilizing strong images/video of select sports superstars wearing Nike products (ex. Andre Agassi, Michael Jordan, etc.). He understood that a combination of imagery and his marketing message would create larger than life heroes, and ultimately strengthen the Nike brand.

Similarly, MTV recognized that creating a forum to comine video with music would create a much stronger response to the artist and their music, compared to listening to the music on its own.

As the price of digital photo/video cameras, editing software and virtual tours have dramatically decreased, coupled with increasing number of free sites that host these assets, virtually any space holder is capable of creating rich media assets to showcase their property.

Similar to Phil Knight and MTV, forward thing real estate marketers understand the emotional attachments strong imagery can create to their property.

One of the mottos at my other company, 3Dwalkthroughs.com, is “we don’t create pictures”, “we create emotions.”

In today’s economy, companies and individuals most do whatever they can to stand out from the crowd. Not including imagery on a property listing, especially considering how easy its become, is just bad business.

One of the first negative comments we received when we launched Open Office Space was that “we suck” because we did not offer an ability to add video to our listings. (granted, we should have known better) Needless to say people can now add video to their property listings…and we don’t suck. 

The video below tells the story of one of the pioneers of the coworking movement, Citizen Space. Notice how effectively the video demonstrates their culture and makes you want to be a part of their space. Much more effective than simply a written description.

http://www.youtube.com/watch?v=tsgxkTOLgig

An additional bonus of creating rich imagery such as video and pictures is they can also be posted to sites such as YouTube, Flickr, etc. These sites can garner your property significant more exposure than simply placing them on a static website. 

The data is mounting regarding the competitive advantage that can be gained by adding imagery to your property listing.

So, the question remains. Will you sit with your arms crossed holding your breath, insisting you can’t afford, or don’t have the techical expertise to create powerful imagery for your space.  Or will you stop with excuses and realize creating rich imagery is easy, affordable, and most importantly, the most effective way of getting your property noticed.

3D Technology Can Help Promote Exercise To Our Youth

Below is a recent press release from Fitspott. The press release touches on the use of 3D technology and other interactive exergaming products to target the youth obesity epidemic.

3Dwalkthroughs.com and the rest of the fitspott team have been speaking with some of the biggest companies offering this type of technology to see how we can use the fitspott platform to maximize their exposure.

How do we promote health and fitness to a demographic that is more interested in being on the computer than investing in their health? With the surplus of available health and fitness information, how can the obesity levels of our youth have doubled in the last decade?

Today’s most popular social networking sites have effectively captured the attention of our younger generation, making social networking one of the most effective communication tools in the last 10 years. The time has come to leverage this power to promote health and fitness to our youth.

Fitspott, a social networking platform for health and fitness, will launch the beta version of its site in Mid-September. One of the primary goals of Fitspott, is to organize the very large and convoluted health and fitness industry into easy to navigate sub-communities of members with similar interests, goals, skills, desires and needs. One of the targets markets Fitspott will service in this effort is the youth market.

“We see a tremendous opportunity to promote the many available fun and interactive health and fitness options to our younger generation through a platform they can relate to. Providing our youth with an ability to join an online community of members with similar interests and goals can help to motivate our youth and provide them with the knowledge that they are not alone with their issues” says David Gise, Co-Founder of Fitspott.

The Fitspott team is made up of a group of highly motivated and diverse entrepreneurs, athletes and creative minds. “We have scoured the internet, educating ourselves on the pros and cons of existing social networks, and have committed to using this knowledge to create the most powerful, yet easy to use platform for all of our members” says Erin Hurry, Co-Founder of Fitspott.

Fitspott will reach out to schools, coaches and the other influencing bodies to help promote the Fitspott platform and its benefits. Perhaps one of the biggest causes of the increasing obesity rate of our youth, the time spent in front of the computer, can actually have the biggest impact on curbing this trend.

3D Floor Plans and Trade Show Exhibition Halls

3Dwalkthroughs.com  has just been hired to create a detailed 3D floor plan of a trade show conference facility. The 3D plan will demonstrate all the available booths as well as the restroom and food court locations.

The plans will be posted to the conference facilities website leading up to the show, and will also be blown up and placed throughout the show on the days of the event.

We will deliver the plan to our client in a format that can be updated as space gets filled. As frequent trade show attendees, and soon to be trade show exhibitors, we definitely see the value in being able to get a good sense of the available and actual space before the show.

With every square inch of space and every fiber of carpet costing money for an exhibitor, the 3D floor plan will also help to better plan their exhibits in a cost effective manner.

PDF3D – Integration of Interactive 3D Models into PDF Documents

UK based PDF3D has recently launched a publishing tool that allows for the integration of interactive 3D models into PDF documents. With PDF3D’s tool, users can rotate, zoom, select and explore 3D images in much greater detail than a flat 2D image.

The tool is being promoted to a wide range of industries including: Geology, Aerospace, Engineering, Architecture and Bioinfomatics.

The newest version of the free adobe reader makes viewing 3D objects and images a breeze.

3Dwalkthroughs.com posted about the possibilities of the new Adobe 3D products in the past. The ability to create PDF brochures with integrated, interactive 3D images is very valuable for our business.

Using this technology, property developers can create very effective brochures of their new development properties which include detailed 3D views of the unit exterior and interior. The ability to interact with the model allows the user to more thoroughly review all the properties details from all sides.

While we are a little behind schedule implementing this tool into our arsenal, it is definitely on our “to do” list for the second quarter of 2008.

PDF3D – Integration of Interactive 3D Models into PDF Documents

UK based PDF3D has recently launched a publishing tool that allows for the integration of interactive 3D models into PDF documents. With PDF3D’s tool, users can rotate, zoom, select and explore 3D images in much greater detail than a flat 2D image.

The tool is being promoted to a wide range of industries including: Geology, Aerospace, Engineering, Architecture and Bioinfomatics.

The newest version of the free adobe reader makes viewing 3D objects and images a breeze.

3Dwalkthroughs.com posted about the possibilities of the new Adobe 3D products in the past. The ability to create PDF brochures with integrated, interactive 3D images is very valuable for our business.

Using this technology, property developers can create very effective brochures of their new development properties which include detailed 3D views of the unit exterior and interior. The ability to interact with the model allows the user to more thoroughly review all the properties details from all sides.

While we are a little behind schedule implementing this tool into our arsenal, it is definitely on our “to do” list for the second quarter of 2008.

New 3D Mouse To Enhance The Experience in Virtual Worlds

California based Sandio Technology Corporation, demonstrated its 3D mouse at the 2008International CES show that opened today in Las Vegas. The Sandio 3D Game O2 was designed to enhance a users experience in Google Earth, Virtual Earth and virtual worlds such as Second Life. The main benefit of the Sandio 3D mouse is allowing users to navigate the 3D Internet without dealing with keyboard or on-screen navigation tabs.

Another benefit of the Sandio 3D mouse is users of CAD software like Google SketchUp and AutoDesk’s 3D Studio Max can move along and rotate about the x, y, z axis in both Screen and Camera modes without switching between 3D objects and operation
menus.

Source: Reuters.com

In the short term, 3Dwalkthroughs.com will be testing the new mouse with the virtual world technology we have been working with. Down the road, we hope to utilize the new mouse to help navigate within our interactive 3D Walkthroughs.

About Sandio Technologies
Sandio Technology Corporation was founded in 2004. Headquartered in San Jose, its mission is to enhance users’ 3D experience by developing and marketing 3D input devices with true 6DOF motion control, based on its patented 3D input technology. 3D internet users and PC gamers enjoy more, while CAD engineers and artists gain
productivity with Sandio 3D mouse. Industrial 3D applications, like 3D GPS, robotic control, medical, automotive and military, can take advantage of Sandio’s 3D input technology.

New 3D Mouse To Enhance The Experience in Virtual Worlds

California based Sandio Technology Corporation, demonstrated its 3D mouse at the 2008International CES show that opened today in Las Vegas. The Sandio 3D Game O2 was designed to enhance a users experience in Google Earth, Virtual Earth and virtual worlds such as Second Life. The main benefit of the Sandio 3D mouse is allowing users to navigate the 3D Internet without dealing with keyboard or on-screen navigation tabs.

Another benefit of the Sandio 3D mouse is users of CAD software like Google SketchUp and AutoDesk’s 3D Studio Max can move along and rotate about the x, y, z axis in both Screen and Camera modes without switching between 3D objects and operation
menus.

Source: Reuters.com

In the short term, 3Dwalkthroughs.com will be testing the new mouse with the virtual world technology we have been working with. Down the road, we hope to utilize the new mouse to help navigate within our interactive 3D Walkthroughs.

About Sandio Technologies
Sandio Technology Corporation was founded in 2004. Headquartered in San Jose, its mission is to enhance users’ 3D experience by developing and marketing 3D input devices with true 6DOF motion control, based on its patented 3D input technology. 3D internet users and PC gamers enjoy more, while CAD engineers and artists gain
productivity with Sandio 3D mouse. Industrial 3D applications, like 3D GPS, robotic control, medical, automotive and military, can take advantage of Sandio’s 3D input technology.

Can 3D Renderings Be Created if CAD files are unavailable?

3Dwalkthroughs.com is often asked by clients what can be done if the CAD files we typically use as our guide to build pinpoint accurate 3D Walkthroughs, 3D Renderings and 3D Floor Plans are incomplete or unavailable.

The answer is Alot.

While completed CAD files are necessary if the overall goal is accuracy, watercolors, sketch drawings, reference pictures and 2D Floor Plans can be used to create very good conceptional representations.

One of our clients asked us to create a 3D rendering of a house but did not have the completed CAD files. A few months prior, they had a watercolor created but it did not seem to be doing the trick as far as marketing the property effectively. In addition to the watercolor the client was able to provide us with basic elevations and reference pictures describing some of the exterior features. The results are above.

We are currently working on creating 3D renderings of the interior of the same property and will then move on to creating a full 3D walkthrough of the property.

Homebuilders that are trying to sell empty lots with a prospect of building a home on the property should seriously consider creating 3D assets to entice potential buyers…it sure beats showing pictures of a vacant plot of land.

Can 3D Renderings Be Created if CAD files are unavailable?

3Dwalkthroughs.com is often asked by clients what can be done if the CAD files we typically use as our guide to build pinpoint accurate 3D Walkthroughs, 3D Renderings and 3D Floor Plans are incomplete or unavailable.

The answer is Alot.

While completed CAD files are necessary if the overall goal is accuracy, watercolors, sketch drawings, reference pictures and 2D Floor Plans can be used to create very good conceptional representations.

One of our clients asked us to create a 3D rendering of a house but did not have the completed CAD files. A few months prior, they had a watercolor created but it did not seem to be doing the trick as far as marketing the property effectively. In addition to the watercolor the client was able to provide us with basic elevations and reference pictures describing some of the exterior features. The results are above.

We are currently working on creating 3D renderings of the interior of the same property and will then move on to creating a full 3D walkthrough of the property.

Homebuilders that are trying to sell empty lots with a prospect of building a home on the property should seriously consider creating 3D assets to entice potential buyers…it sure beats showing pictures of a vacant plot of land.

Con Artist – Film Trailer Released

3Dwalkthroughs.com is excited to announce that our friend Michael Sladek of Plug Ugly Films in cooperation with Acme Pictures (American Cannibal) has released a trailer of their new movie, Con Artist.

The trailer can be viewed here>>>

About Con Artist
Famously controversial and eccentric multi-millionaire artist / media provocateur Mark Kostabi is one of the most successful living painters
in America, selling over 1500 canvases every year. His works have sold to the Museum of Modern Art, the Metropolitan, the Guggenheim
and numerous other major institutions worldwide. But Kostabi doesn’t paint “his” own paintings. In fact, he doesn’t even come up with the
ideas for “his” paintings. Instead, he employs others to do these tasks for him. And this approach, which he’s openly employed since his
meteoric rise to fame in New York’s explosive 1980s Post-Punk art scene, is what made him internationally famous.

Over twenty years of on camera scrutiny have honed Kostabi’s skills as a showman and as an expert deflector of criticism. But his
behind-the-scenes preparations and fakery are laughingly illuminated before our cameras as the line between performance and reality
breaks down. As Kostabi constantly displays his manipulations in art, performance, business, and his personal life, he and his staff prepare
a major move while producing a weekly cable access game show in his bustling New York studio. When he leaves for Rome (where he
meets the Pope, sips espresso, rubs elbows with international celebs, and sells “his” art on national TV) Kostabi’s staff moves his huge
studio for him, whilst a budding love affair and every inch of what he does is called in to question. The insanity eventually crescendos as
unexpected revelations leave one wondering what, if anything Kostabi does, is real.

CON ARTIST is a docu-comedy feature film about artists, the business of art, and the fine line between reality and perception. Along the
way we’ll meet a large number of celebrities, critics and experts who will help frame the underlying narrative about artists and art, celebrity
and image: What are artists? Are the clichés true? Are they brooding and broke? Left wing liberals? Wanton sex freaks with flamoyant
natures? Can a businessman be an artist? An athlete? A game show host? Are celebrities ever what they seem or is everything an act?
Has money ruined art? What’s the current boom in the art market all about? Does talent matter? Does art itself matter? Who decides
what’s good? Who decides what sells? Is it all just another business? And where does a strange figure like Mark Kostabi fit in all of this?
Is modern art a con and is he, in fact, “the world’s greatest con artist”?