Real Estate’s Slick New Marketing Tactics

There is an interesting article in this weeks Business Week Online detailing a lot of the new tactics developers are employing to market their luxury condominiums. The above picture is a new tool that will be launching in the late spring that allows buyers to view multiple properties without having to leave the sales office. Other interesting tools include: Opening brokerages in Second Life, creating property specific magazines, giving expensive gifts, hiriing celebrities, producing expensive video tours, etc.

It will be interesting to see how we can integrate our 3D Walkthroughs, 3D Renderings, and 3D Floor Plans into the mix.

The full article can be found here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: