Here is an exerpt from an article in today’s Inman News exlaining how video is the new way to gain a competitive edge in the marketing efforts of real estate companies and agents.
Personally, I believe video will be used much more than it has been in the past due to the onlslaught of easy and inexpensive methods of posting video to the internet. However, I still think still think people want to see and interact with actual photos, 3D Renderings, 3D Walkthroughs, and 360 visual tours.
Part 3: Real estate technology buzz
Wednesday, April 25, 2007
By Matt Carter
Editor’s note: In an increasingly competitive marketplace, brokers and agents are trying new things to gain an edge. In this four-part series, Inman News offers a look at new tools available for Realtors, including online communication plug-ins, online video and single-property Web site marketing. (Read Part 1 and Part 2.)
Make them yourself or find somebody to shoot, edit and host ’em — but don’t miss out, believers say: video is an easy way to set yourself apart from the competition in real estate.
You don’t have to hire a professional or go to film school to make use of video. The ability to shoot video in digital format and edit it on a computer has turned the process into child’s play — literally.
But there’s more to it than walking through a listing capturing some footage and posting it on YouTube (no-no’s in this video: “blown out” sunlit windows and rooms cloaked in darkness; occupants and their possessions at every turn, and a heavy-breathing cameraman who gives the whole thing the atmosphere of a slasher flick).
With a little bit of effort, it’s possible to get good results shooting your own video. And there are a growing number of videographers who will do the work for you at surprisingly affordable rates. At the upper end of the scale, there are professional production companies capable of producing broadcast video that’s good enough for TV.
For the most part, agents and brokers are using video in two ways: to promote themselves, which brings them clients and listings, and to sell individual properties with videos that accompany listings.
Ellen Wasserstrom, a Realtor with Coldwell Banker in Bernardsville, N.J., had her husband shoot a video for prospective clients, plugging her experience and marketing skills.
The video — accessed by clicking the “meet Ellen” button on Wasserstrom’s home page, is not slick. She and her boss are filmed against window blinds and a blank wall, and a distant microphone picks up the sound of their voices reverberating around the room.
But the video gets its point across, and Wasserstrom says clients have taken note.
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