Validating the Need For Cutting Edge Marketing Materials

A discussion yesterday morning with one of our builder clients coupled with an article in today’s NY Times illustrates the growing new home inventory crisis and subsequent predicament may new home builders are finding themselves in. believes the use of 3D walkthroughs, 3D floor plans, and 3D renderings will continue to increase as new home builders seek to find the most impressive pre/post construction marketing materials to help reduce their inventories.

June 23, 2007
Off the Charts
Homes Sell. Homes Don’t Sell. Builders Still Build.
THE American housing market, as measured by home-building activity, is falling at the most rapid rate in decades, underscoring the pain felt by builders who were far too optimistic about the state of the market.

Even with the plunge, however, starts have been very high relative to the number of homes that builders are trying to sell, a fact that could indicate the weakness will last while builders seek to sell homes they have already built.
The full NY Times article can be found HERE>

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: