Makena Technologies is announcing today that it has cut a deal with Capitol Music Group to bring music artists into the There.com virtual world.
The company will create a warehouse-like virtual nightclub that has a video wall on one side where visitors can view actual videos of the bands. For anyone that wants to chat with the various bands there will be a paid for VIP section that will allow for such privledges.
Bands such as Yellowcard, Korn, the Beastie Boys, and Lily Allen will interact in the form of Avatars that are built to represent the real band members.
Like Second Life, There.com is free, but it does charge $4.95 a month for premium service, which includes voice communication over the Internet.
3dwalkthroughs.com predicts this is just the tip of the iceberg in terms of the influx of various media formats into virtual platforms. As the ability to integrate custom 3d walkthroughs and 3d renderings becomes easier, the experience in the various virtual worlds will become more and more realistic.