"3D to transform retail advertising"

There is about to be a new way to grab the attention of consumers that has defintely gained our interest at 3dWalkthroughs.com. The “3D Company” is about to launch a new 3D digital signage platform that will add a very creative way to advertise products to consumers. This product can be controlled remotely to help address different demographics at different times of the day.
“Fadi Mamlouk, General Manager, 3D Company, said: ‘Breaking through the clutter and sustaining consumer attention are the key objectives of today’s advertisers. The 3D Company’s solutions take advertising to a whole new level, whereby promotional messages can be switched by the minute.”
This would be an excellent medium to display our 3d floorplans and 3d animations to areas where development is high.

Read Below for Article:

The 3D Company FZ LLC, the audiovisual and virtual solutions provider for retail and commercial advertising, will launch its new digital signage platform during GITEX Technology Week 2007.

The company will showcase its products under the umbrella of Dubai Internet City, a TECOM Investments arm and one of the largest managed ICT free zones in the world. GITEX 2007 will be held from 8-12 September at the Dubai International Convention and Exhibition Centre.

The 3D Company’s digital signage technology integrates high-tech 3D displays giving advertisers the ultimate marketing tool. The supplier of 2D/3D content and hardware is the first to combine traditional digital signage networks with 3D display technology in the UAE.

Controlled remotely from anywhere, digital signage technology enables advertisers to display targeted messages based on viewer profile or hour of day. Point-of-sale advertising through digital signage appears on the display, targeting shoppers with their specific requirements and tastes by providing dynamic content and enhancing the overall impact of their shopping experience.

Fadi Mamlouk, General Manager, 3D Company, said: ‘Breaking through the clutter and sustaining consumer attention are the key objectives of today’s advertisers. The 3D Company’s solutions take advertising to a whole new level, whereby promotional messages can be switched by the minute.’

‘We will feature special 3D displays for the GITEX stand this year. The exhibition will be an occasion to introduce the use of digital signage as an ideal advertising medium, illustrating its effectiveness in reaching the right audience and its edge over traditional forms.’

At GITEX, in-house experts at the company’s stand will offer special displays that enable 3-dimensional viewing without wearing special glasses. The company also provides other audiovisual solutions for all markets.

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