Coldwell Banker is First National Real Estate Company to Join Second Life

August 27, 2007

At 3d walkthroughs.com we believe that change is necessary to adapt to the current challenges facing the real estate industry. For this reason our 3d renderings, 3d walkthroughs and 3d floorplans have been an valuable tool for property marketing that help our customers show that they embrace innovation and technology. Very interesting article attached that shows “Coldwell Banker’s” desire to be the leader in innovation and technology to change with the times.

In a recent article, Charlie Young, who is the Senior VP of Marketing at Coldwell Banker, says that “I think of ‘technology’ as a tangible tool or thing that helps make a process easier,” while “Innovation, however, is a new way of thinking-whether that’s in the Internet space or elsewhere.” According to the attached article he believes that “technology” and “innovation” are going to be the driving force for what will be in real estate. It is for that reason that they became the first National Real Estate Company to sell properties on “Second Life”

Coldwell Banker pushes into the future with an eye on technology and innovation

By Stephanie Andre

RISMEDIA, August 28, 2007-Do not confuse the terms “technology” and “innovation.” These two words go hand in hand as the real estate industry now pushes toward a future that will require more openness to change.

“I think of ‘technology’ as a tangible tool or thing that helps make a process easier,” explains Charlie Young, senior vice president of marketing, Coldwell Banker Real Estate, LLC. “Innovation, however, is a new way of thinking-whether that’s in the Internet space or elsewhere.” Regardless of description, Young believes these are two of the driving forces behind what will come to be in the real estate space. Here, Young talks about how sales associates can embrace this change, why the younger generations are so important to understand and what he believes needs to be done for sales associates to stay successful.

Real Estate magazine: Why do you believe technology and innovation seem to be driving a lot of marketing initiatives?
Charlie Young: Both technology and innovation are so important because of the market today and the business being conducted today. From my perspective, it’s about the consumer and their needs. They now have access to so much more information. They have the same level of expectation for the real estate buying-and-selling process as they do for anything else. Investors are also fueling the desire and need for innovative online needs for consumers. Big brands like us need to be on the cutting edge.

RE: What is the difference between the two words?
CY: I think of technology as a tangible tool or thing that helps make a process easier. Innovation, however, is a new way of thinking, whether it’s in the Internet space or elsewhere. It’s a new way of delivering a product or service.

RE: What you do on a corporate level is obviously different from that at a sales associate’s level. What tips can you suggest for sales associates to not only understand technology and innovation, but take advantage of the changes they have made in our industry?
CY: In a word-participate. Get involved. Through that process, sales associates can figure out how to bring value into this new world. I always tell people, “Run toward light, not away from it.” The world is going to change whether we want it to or not. You will have to contend with blogging, video, consumer-generated content sites, new real estate-oriented portals, etc. Consumers ask more about the process these days. As a sales associate, step one should be to participate. You have to figure out how to be inside the dialogue.

RE: Baby Boomers continue to drive real estate sales. That said, if they are old-fashioned, why do we need such discussion about technology and innovation?
CY: For a number of reasons. Change is happening all around-whether it’s the Baby Boomers or Generations X and/or Y. Change is already starting to trickle over to the Boomers. For their children-Gens X and Y-social networking and texting are part of their everyday tasks. It’s important for us to be innovative and to be searching for new technology solutions because these next generations, who are already buying at a great pace, are hot on the heels of having great influence; every year, 5 million people turn 21 and then begin to enter the real estate market.

RE: How much focus should real estate professionals put on attracting younger buyers and sellers?
CY: On a localized basis, you should serve your particular market the best way possible. It’s really an individual answer for different, individual areas. Different pockets will grow one way-more rural or older and others will become more urban and younger. Know your market. However, overall it’s still wise to get younger. It’s a good idea.

RE: So, does a sales associate have to think younger?
CY: Yes. An interesting trend we’re now seeing is agent teams. But not just agent teams, but specifically mother/daughter, mother/son, father/son, father/daughter, etc., teams. These people really have it right. The parent brings the years of experience in the business and the child, at typically 25 to 30 years old, brings a new perspective, one that is usually more tech savvy.

RE: How does a national brand’s ability to market impact the local innovation decisions?
CY: Our franchisees look to us for leadership. Our national programs need to be initiated so they can be tailored to the local markets. Real estate is local. Affiliated companies and their sales associates are the ones working directly with the consumer, shopping for homes, narrowing them down, making an offer, negotiating and closing has all changed. And our job is to harness technological advances so that we can provide our affiliated companies with an opportunity to attract buyers and sellers.

RE: Second Life (the online virtual world) has been a home run for the company. What lessons are you learning from this entrance into the virtual world?
CY: It goes back to what I said before about sales associates-they need to participate. It’s only through involvement that you can understand what it takes. Second Life is all about experimentation and using it as a test lab. We had three goals: to send a message to the real estate world about innovation; to see if this environment could drive people to coldwellbanker.com; and to experience life in the third-dimension world. For the home-buying and selling process, this was important to understand.
We are very much committed to innovation, figuring out where we need to be and going in with open eyes. We don’t know everything but we’d like to learn. RE

Coldwell Banker’s Second Life Experience

With the 3-D virtual world of Second Life having become an online phenomenon, Coldwell Banker Real Estate LLC is the first national real estate company to sell homes within the community. The company is offering houses in a variety of architectural styles and the ability to tour neighborhoods with a real estate professional.

Members of Second Life (www.secondlife.com) create personas for themselves, known as avatars, which they use to navigate through the community peopled with more than 5 million residents worldwide. While in the virtual world of Second Life, avatars explore the society, shop, interact with others, visit entertainment events and do essentially everything they might in the real world. One of the more popular activities within Second Life is the purchase and rental of virtual land, so players can build their own stores, homes and event sites.

Coldwell Banker has an inventory of more than 500 homes on 550,000 square meters in the Ranchero section of the Second Life mainland, one of the largest home developments in this virtual world. These virtual homes will vary in price based on size and style, including southwestern, colonial and contemporary, among others. In addition, Coldwell Banker is offering homes perched atop a picturesque hill overlooking the ocean. Second Life residents can meet with a Coldwell Banker sales associate avatar in the brand’s virtual office and schedule an appointment to tour virtual properties of interest. Home buyers who close a purchase with Coldwell Banker will receive free “virtual furniture” for their new home as a closing gift.


Real Estate Brokers and Agents Can Now Route and Assign Sales Leads on Their iPhones

August 26, 2007


I just came upon a very interesting new product from alamode.com that shares the value that 3dwalkthroughs.com sees in utilizing technology to maximize realtor efficiency and effectiveness. Alamode.com has given brokers and agents the ability to receive and act on leads in “real time” when they are on the go. Its not a far stretch to forsee our 3d floorplans, 3d walkthroughs and 3d renderings incorporated into this technology giving realtors the edge to shorten the response time needed to attract and maintain potential customers. According to the article:

” Almost three quarters of all home buyers consider a real estate agent’s
response time either a “very important” or an “extremely important”
factor in their decision when choosing an agent to work with. Nine out
of ten Internet home buyers say the same”

Full Story Below:

RISMEDIA, August 23, 2007—a la mode, a real estate technology company, has announced the release of lead routing tools built for the iPhone(TM).

This announcement highlighted a number of new feature integrations with the iPhone, following earlier lead management features introduced in August. iPhone lead routing and management functionality is part of a la mode’s broader “real estate now” mobile technology initiative.

a la mode is the first company to provide brokers and agents the ability to manage and route Web site leads on an iPhone. a la mode’s lead routing capabilities for the iPhone come at a time when:

— Almost three quarters of all home buyers consider a real estate agent’s
response time either a “very important” or an “extremely important”
factor in their decision when choosing an agent to work with. Nine out
of ten Internet home buyers say the same.

— Forty-seven percent of home buyers who use the Internet to select an
agent and 43% of non-Internet buyers say they select their agent
because the agent is either the first or the quickest to respond to his
or her inquiry.*

“The mobile era has changed how real estate business is done,” commented Rusty Lindquist, a la mode’s Vice President of Broker and Agent Products. “Other systems equip users with mobile access to data. But that’s no longer enough in today’s ‘real estate now’ climate.”

Brokers and agents need the ability to process that information, and act on it instantly, Lindquist stressed. “Sometimes that means immediately sending a lead to a particular agent, or agent team, and sometimes it means routing leads directly to an automated drip marketing campaign based on their specific responses to a lead form,” Lindquist said.

“Our new mobile lead routing and management features allow agents and brokers the mobile flexibility to process leads on the go.”

The newest iPhone integration with a la mode’s Agent and Broker XSite Web sites allow real estate professionals to immediately assign a Web lead to an agent, directly from their iPhone, or to a routing group, for “round-robin” group distribution. Also with the update, agents and brokers alike can assign a lead to a la mode’s automatic marketing suite, XSellerate, and immediately start a drip marketing campaign targeted specifically to the lead, such as first time buyers, high-end sellers, and so on.

Real estate lead routing and management for the iPhone enables real estate professionals on the go to more effectively manage, monitor, and respond to leads — even when brokers and agents are away from the office.

“While our mobile tools will work on any Web-enabled mobile device, the iPhone gives REALTORS(R) a unique and compelling navigational experience that lends itself well to new and advanced users alike,” Lindquist said.

Brokers and agents can learn more about a la mode lead management for iPhones by visiting http://www.alamode.com/iPhone.

* All statistics from California Association of Realtors’ annual Internet vs. Traditional Buyers Survey.


Real Estate Brokers and Agents Can Now Route and Assign Sales Leads on Their iPhones

August 26, 2007


I just came upon a very interesting new product from alamode.com that shares the value that 3dwalkthroughs.com sees in utilizing technology to maximize realtor efficiency and effectiveness. Alamode.com has given brokers and agents the ability to receive and act on leads in “real time” when they are on the go. Its not a far stretch to forsee our 3d floorplans, 3d walkthroughs and 3d renderings incorporated into this technology giving realtors the edge to shorten the response time needed to attract and maintain potential customers. According to the article:

” Almost three quarters of all home buyers consider a real estate agent’s
response time either a “very important” or an “extremely important”
factor in their decision when choosing an agent to work with. Nine out
of ten Internet home buyers say the same”

Full Story Below:

RISMEDIA, August 23, 2007—a la mode, a real estate technology company, has announced the release of lead routing tools built for the iPhone(TM).

This announcement highlighted a number of new feature integrations with the iPhone, following earlier lead management features introduced in August. iPhone lead routing and management functionality is part of a la mode’s broader “real estate now” mobile technology initiative.

a la mode is the first company to provide brokers and agents the ability to manage and route Web site leads on an iPhone. a la mode’s lead routing capabilities for the iPhone come at a time when:

— Almost three quarters of all home buyers consider a real estate agent’s
response time either a “very important” or an “extremely important”
factor in their decision when choosing an agent to work with. Nine out
of ten Internet home buyers say the same.

— Forty-seven percent of home buyers who use the Internet to select an
agent and 43% of non-Internet buyers say they select their agent
because the agent is either the first or the quickest to respond to his
or her inquiry.*

“The mobile era has changed how real estate business is done,” commented Rusty Lindquist, a la mode’s Vice President of Broker and Agent Products. “Other systems equip users with mobile access to data. But that’s no longer enough in today’s ‘real estate now’ climate.”

Brokers and agents need the ability to process that information, and act on it instantly, Lindquist stressed. “Sometimes that means immediately sending a lead to a particular agent, or agent team, and sometimes it means routing leads directly to an automated drip marketing campaign based on their specific responses to a lead form,” Lindquist said.

“Our new mobile lead routing and management features allow agents and brokers the mobile flexibility to process leads on the go.”

The newest iPhone integration with a la mode’s Agent and Broker XSite Web sites allow real estate professionals to immediately assign a Web lead to an agent, directly from their iPhone, or to a routing group, for “round-robin” group distribution. Also with the update, agents and brokers alike can assign a lead to a la mode’s automatic marketing suite, XSellerate, and immediately start a drip marketing campaign targeted specifically to the lead, such as first time buyers, high-end sellers, and so on.

Real estate lead routing and management for the iPhone enables real estate professionals on the go to more effectively manage, monitor, and respond to leads — even when brokers and agents are away from the office.

“While our mobile tools will work on any Web-enabled mobile device, the iPhone gives REALTORS(R) a unique and compelling navigational experience that lends itself well to new and advanced users alike,” Lindquist said.

Brokers and agents can learn more about a la mode lead management for iPhones by visiting http://www.alamode.com/iPhone.

* All statistics from California Association of Realtors’ annual Internet vs. Traditional Buyers Survey.


Real Estate Brokers and Agents Can Now Route and Assign Sales Leads on Their iPhones

August 26, 2007


I just came upon a very interesting new product from alamode.com that shares the value that 3dwalkthroughs.com sees in utilizing technology to maximize realtor efficiency and effectiveness. Alamode.com has given brokers and agents the ability to receive and act on leads in “real time” when they are on the go. Its not a far stretch to forsee our 3d floorplans, 3d walkthroughs and 3d renderings incorporated into this technology giving realtors the edge to shorten the response time needed to attract and maintain potential customers. According to the article:

” Almost three quarters of all home buyers consider a real estate agent’s
response time either a “very important” or an “extremely important”
factor in their decision when choosing an agent to work with. Nine out
of ten Internet home buyers say the same”

Full Story Below:

RISMEDIA, August 23, 2007—a la mode, a real estate technology company, has announced the release of lead routing tools built for the iPhone(TM).

This announcement highlighted a number of new feature integrations with the iPhone, following earlier lead management features introduced in August. iPhone lead routing and management functionality is part of a la mode’s broader “real estate now” mobile technology initiative.

a la mode is the first company to provide brokers and agents the ability to manage and route Web site leads on an iPhone. a la mode’s lead routing capabilities for the iPhone come at a time when:

— Almost three quarters of all home buyers consider a real estate agent’s
response time either a “very important” or an “extremely important”
factor in their decision when choosing an agent to work with. Nine out
of ten Internet home buyers say the same.

— Forty-seven percent of home buyers who use the Internet to select an
agent and 43% of non-Internet buyers say they select their agent
because the agent is either the first or the quickest to respond to his
or her inquiry.*

“The mobile era has changed how real estate business is done,” commented Rusty Lindquist, a la mode’s Vice President of Broker and Agent Products. “Other systems equip users with mobile access to data. But that’s no longer enough in today’s ‘real estate now’ climate.”

Brokers and agents need the ability to process that information, and act on it instantly, Lindquist stressed. “Sometimes that means immediately sending a lead to a particular agent, or agent team, and sometimes it means routing leads directly to an automated drip marketing campaign based on their specific responses to a lead form,” Lindquist said.

“Our new mobile lead routing and management features allow agents and brokers the mobile flexibility to process leads on the go.”

The newest iPhone integration with a la mode’s Agent and Broker XSite Web sites allow real estate professionals to immediately assign a Web lead to an agent, directly from their iPhone, or to a routing group, for “round-robin” group distribution. Also with the update, agents and brokers alike can assign a lead to a la mode’s automatic marketing suite, XSellerate, and immediately start a drip marketing campaign targeted specifically to the lead, such as first time buyers, high-end sellers, and so on.

Real estate lead routing and management for the iPhone enables real estate professionals on the go to more effectively manage, monitor, and respond to leads — even when brokers and agents are away from the office.

“While our mobile tools will work on any Web-enabled mobile device, the iPhone gives REALTORS(R) a unique and compelling navigational experience that lends itself well to new and advanced users alike,” Lindquist said.

Brokers and agents can learn more about a la mode lead management for iPhones by visiting http://www.alamode.com/iPhone.

* All statistics from California Association of Realtors’ annual Internet vs. Traditional Buyers Survey.


Boutique Hotelier Soon to be Marketed by Marriott

August 25, 2007


In our latest travels, we have been amazed at how many boutique or fashion hotels have been popping up in each major city. They usually offer the best mix of chic design and atmosphere that attracts the “in” crowd at their guests rooms and lounge. In very much the same way our 3D renderings and 3D animations have brought unique design ideas to life, “Marriott Hotels” is about to do the same.

In a recent article, it was announced that “Marriott International” is teaming up with “Ian Schrager” to market around 100 “Boutique Hotels” in the U.S, South America, Europe and Asia. According to the article:
“MARRIOTT is hoping to leverage Mr. Schrager’s aesthetic ingenuity and cachet with its own marketing and organizational muscle to gain entry into the boutique segment, among the fastest-growing in the hotel industry.”

Our vision is that 3dwalkthroughs will help visionaries such as “Ian Schrager” and “Marriott” capture the same atmopshere through our property marketing tools.

For the full article click Here


Boutique Hotelier Soon to be Marketed by Marriott

August 25, 2007


In our latest travels, we have been amazed at how many boutique or fashion hotels have been popping up in each major city. They usually offer the best mix of chic design and atmosphere that attracts the “in” crowd at their guests rooms and lounge. In very much the same way our 3D renderings and 3D animations have brought unique design ideas to life, “Marriott Hotels” is about to do the same.

In a recent article, it was announced that “Marriott International” is teaming up with “Ian Schrager” to market around 100 “Boutique Hotels” in the U.S, South America, Europe and Asia. According to the article:
“MARRIOTT is hoping to leverage Mr. Schrager’s aesthetic ingenuity and cachet with its own marketing and organizational muscle to gain entry into the boutique segment, among the fastest-growing in the hotel industry.”

Our vision is that 3dwalkthroughs will help visionaries such as “Ian Schrager” and “Marriott” capture the same atmopshere through our property marketing tools.

For the full article click Here


Boutique Hotelier Soon to be Marketed by Marriott

August 25, 2007


In our latest travels, we have been amazed at how many boutique or fashion hotels have been popping up in each major city. They usually offer the best mix of chic design and atmosphere that attracts the “in” crowd at their guests rooms and lounge. In very much the same way our 3D renderings and 3D animations have brought unique design ideas to life, “Marriott Hotels” is about to do the same.

In a recent article, it was announced that “Marriott International” is teaming up with “Ian Schrager” to market around 100 “Boutique Hotels” in the U.S, South America, Europe and Asia. According to the article:
“MARRIOTT is hoping to leverage Mr. Schrager’s aesthetic ingenuity and cachet with its own marketing and organizational muscle to gain entry into the boutique segment, among the fastest-growing in the hotel industry.”

Our vision is that 3dwalkthroughs will help visionaries such as “Ian Schrager” and “Marriott” capture the same atmopshere through our property marketing tools.

For the full article click Here


Things To Come For 3Dwalkthroughs.com

August 22, 2007

As Labor Day approaches, 3Dwalkthroughs.com is working very hard to finalize our new Interactive 3D Walkthroughs and 3D Floor Plans. Along with our new suite of products we will also be announcing a few new partnerships that will expand our capabilities beyond our existing offerings.

For a clue regarding these new partnerships we encourage you to read some of our previous blog posts, specifically the ones that relate to the convergence of existing social networking platforms with virtual world platforms.

While 3D Walkthroughs, 3D Renderings and 3D Floor Plans will continue to be our core products, these new partnerships will allow us to leverage our expertise into areas we believe are set to explode.


A Qwest for 3D Realism

August 22, 2007


From the reflection in a mirror to the ripples of water in a pool, 3Dwalkthroughs.com is committed to creating the most realistic 3D Walkthroughs, 3D Renderings and 3D Floor Plans in the industry.

It is our belief that the more realistic the visual, the greater the chance that a potential buyer/renter will have an emotional response.

As per one of our previous posts it is proven that Gen X’ers are more likely to buy or rent a property if they have an emotional response to it. Fortunately for property owners and developers, this emotion can be achieved even before the property is built…enter 3Dwalkthroughs.com


A Qwest for 3D Realism

August 22, 2007


From the reflection in a mirror to the ripples of water in a pool, 3Dwalkthroughs.com is committed to creating the most realistic 3D Walkthroughs, 3D Renderings and 3D Floor Plans in the industry.

It is our belief that the more realistic the visual, the greater the chance that a potential buyer/renter will have an emotional response.

As per one of our previous posts it is proven that Gen X’ers are more likely to buy or rent a property if they have an emotional response to it. Fortunately for property owners and developers, this emotion can be achieved even before the property is built…enter 3Dwalkthroughs.com