Are 3D Virtual Worlds The Future Of Global Commerce? ICANN CEO Says "YES"

ICANN CEO, Paul Twomey recently told the audience of the 2007 Influence Forum, that virtual worlds are the future of global commerce.

He feels that fields including retail, client services, B2B and advertising would all be using some form of virtual platform to compete in the future. has been cultivating various relationships with companies we believe to be emerging players in the virtual world arena. As we have been speculating over the last few months we also believe the convergence of virtual worlds and social networking platforms is set to explode.

While virtual worlds such as Second Life has been getting some negative press lately, we think more focused applications of virtual world technologies will start taking shape.

One of our goals is to push the envelope with regards to the level of realism that can be achieved graphically in a virtual world environment. If the same level of realism can be achieved in a virtual world as we can achieve with our 3D Walkthroughs, 3D Renderings and 3D Floor Plans, we believe an increased number of companies will take this technology more seriously.


Short for Internet Corporation for Assigned Names and Numbers, a nonprofit organization that has assumed the responsibility for IP address space allocation, protocol parameter assignment, domain name system management and root server system management functions previously performed under U.S. Government contract.

ICANN was created by the late Jon Postel in the fall of 1998 in response to a policy statement issued by the US Department of Commerce. This statement called for the formation of a private sector not-for-profit Internet stakeholder to administer policy for the Internet name and address system.

Thus far ICANN has taken various measures to oversee the domain-name registration system’s transition from government hands to private hands and to coordinate its decentralization and the integration into a global community.

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