Highly Detailed 3D Floor Plans – A Great Commercial Real Estate Leasing Tool

October 31, 2007


3D Renderings are a very effective way of showing new capital improvements in great detail, one room at a time, but what about when a leasing agent wants to demonstrate a whole floor to a perspective tenant?

Highly detailed 3D floor plans are a great way of showing the layout of a space and it’s potential. Incorporating furniture choices, material finishes, and interior design selections helps stimulate an emotional response to the space and is a much more effective leasing tool than flat 2D Floor Plans.

The process of building a 3D Floor Plan requires complete CAD files and suggestions from the architect describing all the interior design choices. Once these are delivered we can create a very accurate depiction of the property and even brand it with the tenants corporate logo. “Using 3D Floor Plans as a leasing tool can help close deals with big tenants”, said one of our recent clients. In some buildings, new tenants can represent hundreds of thousands of square feet of leased space. “Adding 3D Floor Plans to a leasing agents aresenal is a small price to pay for such a potential huge return.”

We recently delivered a 3D Floor Plan of a section of a new building in Memphis Tenessee. The goal of the project was test the architects design concepts while simultaneously create a marketing tool to attract new tenants. The client was very happy with the end product which were used to created display boards for the lobby and will also be included in print materials passed out to local commercial brokers.

3D Floor Plans can also be used in the retail real estate industry as well. They can show a full site plan, showcasing specific stores, anchor tennants and other common spaces in great detail. Our clients have reacted very positively to this technology as it’s success is easily measured by an increase in deal closings.

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Highly Detailed 3D Floor Plans – A Great Commercial Real Estate Leasing Tool

October 31, 2007


3D Renderings are a very effective way of showing new capital improvements in great detail, one room at a time, but what about when a leasing agent wants to demonstrate a whole floor to a perspective tenant?

Highly detailed 3D floor plans are a great way of showing the layout of a space and it’s potential. Incorporating furniture choices, material finishes, and interior design selections helps stimulate an emotional response to the space and is a much more effective leasing tool than flat 2D Floor Plans.

The process of building a 3D Floor Plan requires complete CAD files and suggestions from the architect describing all the interior design choices. Once these are delivered we can create a very accurate depiction of the property and even brand it with the tenants corporate logo. “Using 3D Floor Plans as a leasing tool can help close deals with big tenants”, said one of our recent clients. In some buildings, new tenants can represent hundreds of thousands of square feet of leased space. “Adding 3D Floor Plans to a leasing agents aresenal is a small price to pay for such a potential huge return.”

We recently delivered a 3D Floor Plan of a section of a new building in Memphis Tenessee. The goal of the project was test the architects design concepts while simultaneously create a marketing tool to attract new tenants. The client was very happy with the end product which were used to created display boards for the lobby and will also be included in print materials passed out to local commercial brokers.

3D Floor Plans can also be used in the retail real estate industry as well. They can show a full site plan, showcasing specific stores, anchor tennants and other common spaces in great detail. Our clients have reacted very positively to this technology as it’s success is easily measured by an increase in deal closings.


Affinova – Maximize the Impact of Your Website as a Marketing Tool

October 30, 2007


As a partner in an interactive services company, I am well aware of the inherent dangers of designing a website in a vacuum. Designing in a vacuum means the website was designed based on the preferences of the website owner and staff as opposed to what might be most effective for the end user.

When we first started creating websites it was typical for some of our website clients to demand a certain look and feel simply based on their aesthetic tastes. We quickly realized that the problem with this philosophy was while the end product might have been a nice looking website, the website’s various calls to action were not achieving any real success.

After many years of experience we have been able to move away from these types of clients and have gained a wisdom regarding what it takes to truly optmize a website and maximize it’s effectiveness. Are you ready for the answer? Affinova

Whether the objective is to create a new product, reinvigorate an existing brand, or develop a breakthrough marketing plan, Affinnova’s solutions enable marketers to generate and evaluate millions of viable options to find the best ones. Affinnova empowers marketers to unleash their imagination, and innovate with speed and confidence.

Affinnova’s patented IDDEA™ (Interactive Discovery & Design by Evolutionary Algorithms) technology engages consumers to amplify and optimize marketers’ ideas. From an initial set of marketers’ inputs, IDDEA’s “Darwinian” process interacts with consumers to evolve a desired endpoint, such as a new product concept or a new promotion event. Consumers’ preferences provide the critical selection pressure, through which good ideas live to breed better ones, and weak ideas die out. In the end, IDDEA™ identifies the best possible ideas, and draws powerful consumer insights from the evolution process.

For a formal introduction to the contact person at Affinova please contact us at 3Dwalkthroughs.com. It is amazing that changing a 3D Walkthrough button from one side of the page to another or changing it’s color can have such an impact on lead generation. These are the types of answers that lie within the Affinova algorithm.


Affinova – Maximize the Impact of Your Website as a Marketing Tool

October 30, 2007


As a partner in an interactive services company, I am well aware of the inherent dangers of designing a website in a vacuum. Designing in a vacuum means the website was designed based on the preferences of the website owner and staff as opposed to what might be most effective for the end user.

When we first started creating websites it was typical for some of our website clients to demand a certain look and feel simply based on their aesthetic tastes. We quickly realized that the problem with this philosophy was while the end product might have been a nice looking website, the website’s various calls to action were not achieving any real success.

After many years of experience we have been able to move away from these types of clients and have gained a wisdom regarding what it takes to truly optmize a website and maximize it’s effectiveness. Are you ready for the answer? Affinova

Whether the objective is to create a new product, reinvigorate an existing brand, or develop a breakthrough marketing plan, Affinnova’s solutions enable marketers to generate and evaluate millions of viable options to find the best ones. Affinnova empowers marketers to unleash their imagination, and innovate with speed and confidence.

Affinnova’s patented IDDEA™ (Interactive Discovery & Design by Evolutionary Algorithms) technology engages consumers to amplify and optimize marketers’ ideas. From an initial set of marketers’ inputs, IDDEA’s “Darwinian” process interacts with consumers to evolve a desired endpoint, such as a new product concept or a new promotion event. Consumers’ preferences provide the critical selection pressure, through which good ideas live to breed better ones, and weak ideas die out. In the end, IDDEA™ identifies the best possible ideas, and draws powerful consumer insights from the evolution process.

For a formal introduction to the contact person at Affinova please contact us at 3Dwalkthroughs.com. It is amazing that changing a 3D Walkthrough button from one side of the page to another or changing it’s color can have such an impact on lead generation. These are the types of answers that lie within the Affinova algorithm.


Affinova – Maximize the Impact of Your Website as a Marketing Tool

October 30, 2007


As a partner in an interactive services company, I am well aware of the inherent dangers of designing a website in a vacuum. Designing in a vacuum means the website was designed based on the preferences of the website owner and staff as opposed to what might be most effective for the end user.

When we first started creating websites it was typical for some of our website clients to demand a certain look and feel simply based on their aesthetic tastes. We quickly realized that the problem with this philosophy was while the end product might have been a nice looking website, the website’s various calls to action were not achieving any real success.

After many years of experience we have been able to move away from these types of clients and have gained a wisdom regarding what it takes to truly optmize a website and maximize it’s effectiveness. Are you ready for the answer? Affinova

Whether the objective is to create a new product, reinvigorate an existing brand, or develop a breakthrough marketing plan, Affinnova’s solutions enable marketers to generate and evaluate millions of viable options to find the best ones. Affinnova empowers marketers to unleash their imagination, and innovate with speed and confidence.

Affinnova’s patented IDDEA™ (Interactive Discovery & Design by Evolutionary Algorithms) technology engages consumers to amplify and optimize marketers’ ideas. From an initial set of marketers’ inputs, IDDEA’s “Darwinian” process interacts with consumers to evolve a desired endpoint, such as a new product concept or a new promotion event. Consumers’ preferences provide the critical selection pressure, through which good ideas live to breed better ones, and weak ideas die out. In the end, IDDEA™ identifies the best possible ideas, and draws powerful consumer insights from the evolution process.

For a formal introduction to the contact person at Affinova please contact us at 3Dwalkthroughs.com. It is amazing that changing a 3D Walkthrough button from one side of the page to another or changing it’s color can have such an impact on lead generation. These are the types of answers that lie within the Affinova algorithm.


The Launch of Everyscape 3D Virtual Tours – 3D Map Views Inside Buildings

October 29, 2007

In September, 3Dwalkthroughs.com posted a story about the beta release of Everyscape.com. Everyscape’s technology lets businesses and organizations build engaging, immersive relationships with consumers through three-dimensional, photo-realistic experiences of cities and towns, streets and sidewalks, building exteriors and interiors.

This morning Everyscape officially opened its doors for business and is seeking to quickly capture images throughout the world. By the end of 2007, EveryScape plans to capture 10 metropolitan areas and 15 additional towns.

Unlike a traditional virtual tour, which spins in a 360 degree circle, this new technology allows you to transport forward, fully experiencing the environment from all angles.

As NYC was one of the first cities to be captured, I was able to test out this cutting edge technology by navigating from Madison Square Garden directly to the 3Dwalkthroughs.com office. The result is pictured above.

One of the advantages of this technology over Google Earth is that it also allows you to capture interior views of buildings. Currently interior views are only available in Miami and Aspen. When the view moves from an outside to an inside view, the map window changes from a city view to a blueprint of the layout of the building or room. As you move through the building, the map changes to reflect where you are.

One of the other cool features of this technology is that you can learn more about a specific location by linking from Everyscapes interface to sites such as links to Flickr, Yelp, Wikipedia and YouTube.

Integrating our 3D Walkthroughs, 3D Renderings and 3D Floor Plans into Everyscape’s technology might be an interesting way for visitors to better understand the areas surrounding a new development project we are involved with.


The Launch of Everyscape 3D Virtual Tours – 3D Map Views Inside Buildings

October 29, 2007

In September, 3Dwalkthroughs.com posted a story about the beta release of Everyscape.com. Everyscape’s technology lets businesses and organizations build engaging, immersive relationships with consumers through three-dimensional, photo-realistic experiences of cities and towns, streets and sidewalks, building exteriors and interiors.

This morning Everyscape officially opened its doors for business and is seeking to quickly capture images throughout the world. By the end of 2007, EveryScape plans to capture 10 metropolitan areas and 15 additional towns.

Unlike a traditional virtual tour, which spins in a 360 degree circle, this new technology allows you to transport forward, fully experiencing the environment from all angles.

As NYC was one of the first cities to be captured, I was able to test out this cutting edge technology by navigating from Madison Square Garden directly to the 3Dwalkthroughs.com office. The result is pictured above.

One of the advantages of this technology over Google Earth is that it also allows you to capture interior views of buildings. Currently interior views are only available in Miami and Aspen. When the view moves from an outside to an inside view, the map window changes from a city view to a blueprint of the layout of the building or room. As you move through the building, the map changes to reflect where you are.

One of the other cool features of this technology is that you can learn more about a specific location by linking from Everyscapes interface to sites such as links to Flickr, Yelp, Wikipedia and YouTube.

Integrating our 3D Walkthroughs, 3D Renderings and 3D Floor Plans into Everyscape’s technology might be an interesting way for visitors to better understand the areas surrounding a new development project we are involved with.