3Dwalkthroughs.com came across a story about a 3D virtual community which was built to promote the new Ford Fiesta. The 3D community incorporate some pretty cool 3D animation and is definitely worth checking out.
The 3D virtual city called ‘This is now’ created by MSN to bring the spirit of ‘now’ concept to life. The dynamic 3D city encourages users to interact with the site whilst travelling around it, through news, quizzes and videos. The site will also be host to exclusive content from ITV’s Fashion Show as well live gigs from some of the hottest bands around and a brand new web drama Neon Candy exclusive to ‘This is now’.
This innovative campaign was developed by the advertising agencies, Ogilvy, Mindshare, and Wunderman and the campaign will run until the end of the year.
Content Source: Searchbyheadlines.com
Image Source: This is Now Website
A link to the website can be found here>>