The 3D glasses will be used to watch a 90 second preview of the feature Monsters vs. Aliens.DreamWorks Animation chief executive Jeffrey Katzenberg calls the stunt ”perhaps the biggest media-advertising event in history” and says it “involves tens of millions of dollars.”
Katzenberg promises that the viewing quality will be superior and says the glasses will use Intel InTru 3D and ColorCode 3-D, which updates the old red-blue Anaglyph system. They will be distributed free at Pepsi/SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers.
Source: The Miami Herald
If nothing else it will be very funny to watch all the drunk football fans running around with their 3D glasses on. How many people do you think are going to get pulled over as they try to drive home with their 3D glasses on?