In speaking with some of the marketing directors of companies we are building 3D Walkthroughs, 3D Floor Plans and 3D Renderings for, I am amazed at the lack of knowledge and occasional sheer reluctance to utilize social media platforms to help promote their projects.
I am not sure if this push back stems from a defensiveness over a lack of knowledge or a real objection to social media as an effective marketing tool, either way, a huge opportunity is being missed.
For starters, the majority of the social media platforms are free and can specifically target the eyeballs which would be interested in seeing your 3D assets. Secondly, utilizing social media platforms effectively can result in a viral distribution of your marketing materials, which is highly unlikely using traditional media outlets.
If you are not taking advantage of social media to maximize the exposure of your 3D assets or other marketing materials I would suggest signing up for a Twitter account and following a few social media experts. In a few short days you will be come across a host of articles, suggestions and strategies that will surely take your marketing expertise to the next level.
Social media is here to stay and ignoring it might only prove to put your job in jeapardy once the higher ups start wondering why you did not suggest it sooner.