What do Nike, MTV and Effective Real Estate Marketing Have in Common?

April 28, 2009

Nike, MTV and Effective Real Estate Marketing have one trait in common: All three utilize powerful imagery to generate an emotional response from their intended audience.

Phil Knight of Nike had the foresight to create powerful marketing messages utilizing strong images/video of select sports superstars wearing Nike products (ex. Andre Agassi, Michael Jordan, etc.). He understood that a combination of imagery and his marketing message would create larger than life heroes, and ultimately strengthen the Nike brand.

Similarly, MTV recognized that creating a forum to comine video with music would create a much stronger response to the artist and their music, compared to listening to the music on its own.

As the price of digital photo/video cameras, editing software and virtual tours have dramatically decreased, coupled with increasing number of free sites that host these assets, virtually any space holder is capable of creating rich media assets to showcase their property.


Similar to Phil Knight and MTV, forward thing real estate marketers understand the emotional attachments strong imagery can create to their property.


One of the mottos at my other company, 3Dwalkthroughs.com, is “we don’t create pictures”, “we create emotions.”


In today’s economy, companies and individuals most do whatever they can to stand out from the crowd. Not including imagery on a property listing, especially considering how easy its become, is just bad business.


One of the first negative comments we received when we launched Open Office Space was that “we suck” because we did not offer an ability to add video to our listings. (granted, we should have known better) Needless to say people can now add video to their property listings…and we don’t suck. 


The video below tells the story of one of the pioneers of the coworking movement, Citizen Space. Notice how effectively the video demonstrates their culture and makes you want to be a part of their space. Much more effective than simply a written description.

http://www.youtube.com/watch?v=tsgxkTOLgig

An additional bonus of creating rich imagery such as video and pictures is they can also be posted to sites such as YouTube, Flickr, etc. These sites can garner your property significant more exposure than simply placing them on a static website. 


The data is mounting regarding the competitive advantage that can be gained by adding imagery to your property listing.


So, the question remains. Will you sit with your arms crossed holding your breath, insisting you can’t afford, or don’t have the techical expertise to create powerful imagery for your space.  Or will you stop with excuses and realize creating rich imagery is easy, affordable, and most importantly, the most effective way of getting your property noticed.


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What do Nike, MTV and Effective Real Estate Marketing Have in Common?

April 28, 2009

Nike, MTV and Effective Real Estate Marketing have one trait in common: All three utilize powerful imagery to generate an emotional response from their intended audience.

Phil Knight of Nike had the foresight to create powerful marketing messages utilizing strong images/video of select sports superstars wearing Nike products (ex. Andre Agassi, Michael Jordan, etc.). He understood that a combination of imagery and his marketing message would create larger than life heroes, and ultimately strengthen the Nike brand.

Similarly, MTV recognized that creating a forum to comine video with music would create a much stronger response to the artist and their music, compared to listening to the music on its own.

As the price of digital photo/video cameras, editing software and virtual tours have dramatically decreased, coupled with increasing number of free sites that host these assets, virtually any space holder is capable of creating rich media assets to showcase their property.

Similar to Phil Knight and MTV, forward thing real estate marketers understand the emotional attachments strong imagery can create to their property.

One of the mottos at my other company, 3Dwalkthroughs.com, is “we don’t create pictures”, “we create emotions.”

In today’s economy, companies and individuals most do whatever they can to stand out from the crowd. Not including imagery on a property listing, especially considering how easy its become, is just bad business.

One of the first negative comments we received when we launched Open Office Space was that “we suck” because we did not offer an ability to add video to our listings. (granted, we should have known better) Needless to say people can now add video to their property listings…and we don’t suck. 

The video below tells the story of one of the pioneers of the coworking movement, Citizen Space. Notice how effectively the video demonstrates their culture and makes you want to be a part of their space. Much more effective than simply a written description.

http://www.youtube.com/watch?v=tsgxkTOLgig

An additional bonus of creating rich imagery such as video and pictures is they can also be posted to sites such as YouTube, Flickr, etc. These sites can garner your property significant more exposure than simply placing them on a static website. 

The data is mounting regarding the competitive advantage that can be gained by adding imagery to your property listing.

So, the question remains. Will you sit with your arms crossed holding your breath, insisting you can’t afford, or don’t have the techical expertise to create powerful imagery for your space.  Or will you stop with excuses and realize creating rich imagery is easy, affordable, and most importantly, the most effective way of getting your property noticed.


Shared Office Space – It Can Offer A Lot More Value Than Just Saving a Few Pennies

April 20, 2009

In its simplest form, the concept of shared office space is a great way for a space holder and a small business/entrepreneur to save money. Whether it means the small business/entrepreneur offsets a portion of the total rent, contributes to the cost of the utilities, or a combination of the two, a shared space can serve as a financial win-win for both parties.

In the spirit of the old Ginsu knife commercial “But Wait There’s More…”

Shared Office space can offer both parties an opportunity to share new ideas, technologies, contacts and even forge valuable joint venture relationships.

It is not uncommon for a shared office space to be comprised of several companies operating very similar businesses. In this scenario, shared space holders can collaborate on projects, refer projects back and forth or even promote that their respective companies can offer a wider array of services.

If the companies sharing a space are completely unrelated, there are probably still many networking opportunities that can arise from the relationship. It seems like “everybody” knows “somebody” that does “something” related to somebody else’s business.

Even if the benefits are not felt immediately, you never know when a shared space holder can offer a relationship or contact that can make a huge impact on a company.

A quick story to illustrate that “you never know”.

My company (a website design and 3D animation company) shared space with an independent movie company. For months we had limited conversation other than a few pleasantries. One day, they asked me to sit and listen to a pitch for a movie idea they had. Not sure why they asked me but I found it to be a very interesting idea.

In my previous life (for 17 years) I was a personal trainer in a very wealthy area in New York. One of my clients was a hedge fund manager that just happened to recently invest in a company that funded independent movies.

Long story short, a pitch meeting was arranged, and in just a few short days almost $1,000,000 was committed to the making of the movie. The movie went on to premiere at the Tribeca Film Festival, was on the cover of the NY Times and was also released in several theaters across the nation. (I now have an associate producer credit on IMDB)

If it was not for the relationship that was forged by sharing a space, the chances that the movie would have received financing as quickly, or at all were very slim.

In today’s economy companies must be willing to work together to survive. While on the surface the decision to share an office space might seem to be purely financial. Companies that give this relationship a try might soon realize that the financial benefit is only the tip of the iceberg.

To post or find a shared office space you can visit openofficespace.com or the various other websites geared to facilitating these relationships.


This post has absolutely nothing to do with 3D – WHY Magazine

April 14, 2009

It has been a while since 3Dwalkthroughs.com posted one of its, “this post has nothing to do with 3D” blog entries. With that said, as the economy continues to struggle we all can benefit from the resource outlined in this post.

Last week I had the pleasure of speaking with Dina Santorelli, Editor and Publisher of Why Magazine. Why Magazine was launched in May 2007 by Dina and her business partner Lucille De Tingo on behalf of their company eLuna Media LLC.

Why, (an abbreviation of Work. Home. You.) is dedicated to those who know that working at home isn’t all about snooze buttons, bathrobes and bunny slippers; it is written for work-at-homers of all types–entrepreneurs, telecommuters and part-time home workers, both online and offline–and gives them the tools and information they need to keenly manage their business, their home and their life.

Source: DinaSantorelli.com

In today’s economy, many small businesses and entrepreneurs are going to have no choice but to streamline their overhead by finding more affordable office space (Shamless Plug – openofficespace.com) or relocating their business into a home office…perhaps a combination of both.

Anyone that has tried running a business from a home office learns pretty quickly it comes with a distinct set of challenges.

-Staying Creative
-Avoiding Distractions
-Maintaining The Delicate Balance Between Work and Family
-Making Time For Exercise
-Eating Properly
-Knowing When To Turn Off Computer
-and the list goes on

Why Magzine is a bi-montly magazine that deliver the solutions to these challenges via an extremely user friendly and aesthetically pleasing interface. Interestingly, while Why Magazine is geared towards the work-at-homer, many of the solutions, tips and tricks offer on the site, can also help small businesses and entrepreneurs achieve a balance in a remote office setting.

ABOUT WHY MAGAZINE
Work Read profiles of people, just like you, who had a dream, took a chance and created thriving work-at-home businesses. Learn about those who have made working from a satellite home office a winning proposition for both company and worker, and those who bring work home and actually manage to do it.
Home
Let’s face it: You’re working from home, and as frenzied as it is, there are a lot of perks that go with it – like getting the laundry done or running to the bank during traditional business hours. Here, you’ll learn ways to make your home more amenable to working, while keeping it as it should be- a comfortable haven for you and your family. In this section, you’ll also learn things like the best recipes for work-at-homers or how to organize your bookshelves for both form and function.

You
Ah, and what about you? You know what they say about all work and no play…Just because you’re working from home, doesn’t mean your life should be filled with FedEx and futons. This is the place for wellness, fashion, automobiles, movies and music, fitness and more to keep your life balanced, as it should be.

Source: Why Magazine

We can only speculate when the economy will rebound and return to a stable footing. One thing does remain true, only companies and entrepreneurs that heed the advice and wisdom of resources such as Why Magazine will be around to enjoy the day it does.


Using 3D Floor Plans on Your OpenOfficeSpace.com Property Listings

April 7, 2009


3Dwalkthroughs.com, a friend of Open Office Space, has been reporting an increased demand by commercial real estate agents for 3D Floor plans.

3D Floor Plans, especially ones with furniture included, are a much more effective way for a perspective tenant to visualize the potential of a space than just a flat 2D plan. Furthermore, if a buildout is required, a 3D Floor Plan allows the spaceholder/tenant to review any change requests before the shovel hits the dirt. This can save both parties a lot of time and money down the road.

3D Floor Plans are also being used to help market flex space opportunities. A flex space is a building that provides its occupants the flexibility of utilizing the space in multiple ways. They usually provide a configuration allowing a flexible amount of office or showroom space in addition to manufacturing, laboratory, warehouse distribution, etc.

Similar to the benefit a 3D Walkthrough offers a new property developer, 3D Floor Plans can be an invaluable tool for showcasing a property, or in this case a commercial office layout, before the construction has begun.

You can easily add a 3D Floor Plan to your Open Office Space property listing with a click of the mouse.

For more information on creating a 3D Floor Plan for your property please contact us at info@3dwalkthroughs.com.


Using 3D Floor Plans on Your OpenOfficeSpace.com Property Listings

April 7, 2009


3Dwalkthroughs.com, a friend of Open Office Space, has been reporting an increased demand by commercial real estate agents for 3D Floor plans.

3D Floor Plans, especially ones with furniture included, are a much more effective way for a perspective tenant to visualize the potential of a space than just a flat 2D plan. Furthermore, if a buildout is required, a 3D Floor Plan allows the spaceholder/tenant to review any change requests before the shovel hits the dirt. This can save both parties a lot of time and money down the road.

3D Floor Plans are also being used to help market flex space opportunities. A flex space is a building that provides its occupants the flexibility of utilizing the space in multiple ways. They usually provide a configuration allowing a flexible amount of office or showroom space in addition to manufacturing, laboratory, warehouse distribution, etc.

Similar to the benefit a 3D Walkthrough offers a new property developer, 3D Floor Plans can be an invaluable tool for showcasing a property, or in this case a commercial office layout, before the construction has begun.

You can easily add a 3D Floor Plan to your Open Office Space property listing with a click of the mouse.

For more information on creating a 3D Floor Plan for your property please contact us at info@3dwalkthroughs.com.