Getting the Real Deal using 3D Walkthroughs

August 31, 2010

Real estates, buildings and even vacant lots can be converted to potential earnings particularly during sales. But what makes a successful transition from vacant space to money in the world of real estates and architecture or engineering?

It’s really simple. It all falls down to how these spaces are presented to potential buyers or potential investors. A bland presentation with the usual “run of the mill” audio visual or just plain and simple photos of the space or the house or the apartment will most likely turn away potential buyers.

This particular problem can be solved with the help of animation. Although used primarily for movies and TV, animation can also strengthen the potential of real estate properties getting sold or to the most generate buzz among consumers.

There are several notable animation materials that can be utilized by real estate or architectural firms. These animation materials include 3D walkthroughs and 3D renders, both of which deliver accurate and massive positive results for firms.

An architect who takes advantage of beautiful custom 3D walkthroughs for his or her presentation is will successfully gain more business and see a surge in their clientele. The same goes for a real estate company who is heavily into marketing their buildings or houses using gorgeous renders without having to present flat and boring artist renditions of their model homes.

On the consumer side of things, having to see beautiful and illustrious marketing materials in the form of either print or audio visual presentations will also convince them to actually make a purchase, because as consumers, we always feel the need to actually “see” what we are actually purchasing. After all, nobody wants to purchase something they feel is “representative” or is not the real thing.

Animation manages to change a lot of things and innovate in several industries long thought to be independent. Architecture and animation will definitely go a long way in the future and we should all find it awesome to have things like 3D walkthroughs as part of this thriving industry.

The Awesome 3D Glasses

August 24, 2010

With the recent rise in the number of movies that use 3D glasses, a lot of people are asking, including the younger generation, how are 3D glasses made and how do they work. It’s a very simple and fascinating question with various ways of answering it.

3 dimensional glasses or 3D glasses follow the principle of stereoscopy where various techniques are applied in order to provide the human eye the necessary depth of perception needed to form a “lifelike” movie viewing experience. One thing people should note is that 3D glasses will only work on anaglyph types of photos, anaglyph images are images that are made up of two color layers, superimposed and offset. The picture also contains two differently filtered colored images, one for each eye.

3D Glasses themselves are categorized into two types, active and passive. LCD shutter glasses are considered the active type of 3D glasses. Passive 3D glasses are the more common types and are usually also referred to as Polarized 3D glasses. Glasses under the passive category are created using low cost glasses fitted with polarized lenses of two different chromatic colors and reacts perfectly with anaglyph pictures.

Nowadays, even kids can make their own 3D glasses. All they need are several strips of cellophane as well as used glasses. It is important to remember however, that the right side should have the color red while the left eye should get the cyan colored cellophane. Getting the colors wrong on the 3D glasses will result in getting the image wrong.

3D glasses are currently in high demand thanks to the current trends not only the way movies are produced but also by technology. Various electronic companies are now slowly seeing the bigger picture and the huge return of investment on 3D technology. Samsung among many others has unveiled a new home entertainment system that works on 3D technology along, making use of 3D glasses in order to bring new life.

Better Animation Better Movies

August 24, 2010

Summer blockbuster movies, particularly CGI or animated movies have littered our cinemas and captured the imagination of both young and old for years now. And it is because of these movies that many animation studios have pushed the boundaries both in terms of animation quality as well as in software development and technology.

Gone are the days when production studios suspended the audiences’ belief through simple camera tricks. Nowadays, everything relies on Computer Generated Images and animation as well as green or blue screen technology. This principle rings true to movies such as “Iron Man” and “300” or even “Lord of the Rings” and the “Harry Potter” franchise. The Jon Favreau-helmed “Iron Man” had Industrial Light & Magic to thank for all the explosions and action scenes as well as the awesome Iron Man armor the movie offered its viewers.

Meanwhile, animation outfits like Disney have merged with Pixar in order to produce Oscar winning animated features such as “Up” “Ratatouille” and “Wall-E”. And because of this, it is safe to say that the animation industry is breaking boundaries and soaring to new heights, heights previously believed impossible.

Animated flicks such as Up and Wall-E was widely accepted not only by viewers but also by screening committees and award giving bodies because of the quality of the movies themselves. Certainly tying up with IMAX, the next generation in movie viewing, also gave these movies a boost.

Wall-E in particular told the story of a robot couple with only minimal dialogues throughout the script. Wall-E uses various new techniques and technologies in order to bring the story to life using 3d animation. Andrew Stanton, director for both “Finding Nemo” and “Wall-E” stated that “Shots have to be so specific that you’re always following what’s going on. On top of that, Andrew said, ‘I want it to feel real.’ He wasn’t talking about photoreal, but that you believe you’re watching a little robot doing what he’s doing. To me, that triggered the notion that we have to raise our game a little.” Stanton also admits to dismantling and recreating a virtual camera in order to emulate the movements of a standard anamorphic 35mm camera during the production of this Oscar-nominated feature.

And because of the boost from the past few years, the floodgates have been opened for other opportunities. Various uses for animation have been embraced by the business world. 3D walkthroughs and 3D renderings are now being used for architecture and planning. Websites such as have worked together with companies such as Animation-1 to specifically cater to these types of business needs.