Summer blockbuster movies, particularly CGI or animated movies have littered our cinemas and captured the imagination of both young and old for years now. And it is because of these movies that many animation studios have pushed the boundaries both in terms of animation quality as well as in software development and technology.
Gone are the days when production studios suspended the audiences’ belief through simple camera tricks. Nowadays, everything relies on Computer Generated Images and animation as well as green or blue screen technology. This principle rings true to movies such as “Iron Man” and “300” or even “Lord of the Rings” and the “Harry Potter” franchise. The Jon Favreau-helmed “Iron Man” had Industrial Light & Magic to thank for all the explosions and action scenes as well as the awesome Iron Man armor the movie offered its viewers.
Meanwhile, animation outfits like Disney have merged with Pixar in order to produce Oscar winning animated features such as “Up” “Ratatouille” and “Wall-E”. And because of this, it is safe to say that the animation industry is breaking boundaries and soaring to new heights, heights previously believed impossible.
Animated flicks such as Up and Wall-E was widely accepted not only by viewers but also by screening committees and award giving bodies because of the quality of the movies themselves. Certainly tying up with IMAX, the next generation in movie viewing, also gave these movies a boost.
Wall-E in particular told the story of a robot couple with only minimal dialogues throughout the script. Wall-E uses various new techniques and technologies in order to bring the story to life using 3d animation. Andrew Stanton, director for both “Finding Nemo” and “Wall-E” stated that “Shots have to be so specific that you’re always following what’s going on. On top of that, Andrew said, ‘I want it to feel real.’ He wasn’t talking about photoreal, but that you believe you’re watching a little robot doing what he’s doing. To me, that triggered the notion that we have to raise our game a little.” Stanton also admits to dismantling and recreating a virtual camera in order to emulate the movements of a standard anamorphic 35mm camera during the production of this Oscar-nominated feature.
And because of the boost from the past few years, the floodgates have been opened for other opportunities. Various uses for animation have been embraced by the business world. 3D walkthroughs and 3D renderings are now being used for architecture and planning. Websites such as 3Dwalkthroughs.com have worked together with companies such as Animation-1 to specifically cater to these types of business needs.