December 6, 2010
As architecture moves on to the next stage it gets treated to a lot new things to work with or to make things a lot easier.
One such sample is the use of architectural animation. But what exactly is an architectural animation? 3D walkthroughs and 3d architectural animation is a digital movie that would include animated versions of buildings that have yet to be erected or built. Using multiple 3D animation techniques and styles one can perfectly see 3D views of structures and buildings even before construction.
When couple with 3D animation styles such as 3D walkthroughs and 3D floor plans, clients for architectural firms, real estate firms and developers and even house buyers.
There are other types of materials that your company can use in order to deliver the message and the point for your respective clients. Other services offered can be seen online with a simple click of a button or a simple query from Google.
Aside from this, custom 3D walkthroughs are beneficial in communicating with fellow architects and designers. It can be used as a communication tool for all architects and engineers which allows total advantage for visual presentation. It can be integrating in just about any presentation or material for use.
Here are samples of great looking 3D walkthroughs and 3D floor plans.
December 1, 2010
Previous posts have talked about the application of 3D walkthroughs in the architectural and real estate fields. Both industries revolve around creation, what with all architectural walkthroughs starting with the proposed project magically appearing out of thin air thanks to the ingenuity of architects, artists and animators.
As stated before, they make for great marketing materials, as it is possible to show an accurate representation of a final product even long before the project itself is finished. They’re great for enticing potential clients to invest in real estate.
Now, what if we could use the same methods to educate, inform, and save lives? Imagine using a 3D walkthrough to train security and safety personnel about escape routes inside a building during disasters or emergencies. It could prove to be a more effective training tool than simply handing out maps of the building. Better yet, it can be a great way to compliment the overall training of these personnel. By using a walkthrough, it’s possible to have as close an experience to real hands on training compared to going through an exhaustive tour of a structures nooks and crannies.
Sure, an actual walkthrough around the facility will inevitably be needed, but having a simulated one during the earlier stages will save time and resources in the longer run. Not just that, but the intended audience, the trainees, will be better able to retain information and be able to react faster during actual emergencies.
November 25, 2010
3D imagery and walkthroughs are a ubiquitous part of the architectural and real estate fields these days. More often than not, every real estate kiosk or booth one comes across nowadays will have a 3D walkthrough of their respective properties on display. In fact, more and more parties are relying on 3D walkthroughs as means to represent the final product in lieu of physical models and model rooms or units.
Still, simply putting together a representation of a soon-to-be built architectural project requires more than just using a computer to slap together something hastily. Other factors have to be taken into consideration. One such factor is lighting.
Good lighting can do so much to help convey a certain mood or emotion even in a simple animated 3D walkthrough. The practice of using lighting to define scenes is pervasive in all forms of visual media. From paintings to movies, comics and even videogames, all use lighting to varying degrees as an integral part of how they express certain scenes.
For example, soft, off-white lighting can be used in walkthroughs of certain rooms can be used to convey a relaxed, mellowed-down atmosphere. In other cases, natural daylight can also achieve the same effect. Softer and dimmer lights are usually placed in scenes that want to portray a more intimate or personal atmosphere. Ambient or indirect lighting mixed with ample shadows portrays both mystery and high class.
Used in conjunction with textures, mapping, and the right camera angles, proper lighting can greatly improve the way a 3D walkthrough is presented. It gives audiences a greater feeling of “actually being there” and also provides a more accurate representation of the final product and the kind of atmosphere it wants to achieve.
November 9, 2010
Every type of business would usually require great looking walkthroughs. This is a true idea that has not been taken seriously for quite some time now. Even organizational charts can use 3D walkthroughs to effectively and efficiently deliver the idea and the message to your specific audience.
Having great looking custom 3D walkthroughs for your office and business presentation often sheds more light into the subject matter at hand.
Impressive at it seems, many people would think that having these integrated during presentations would be expensive. But the honest truth is that its not.
There are a lot of custom 3d walkthroughs that less expensive and cheap that even start up companies can take advantage of these in one go.
November 2, 2010
Gone are the days of single cinemas in cities and towns in exchange for better cinemas inside the malls. This has been the new business models for companies that have flourished despite the fact that the country is facing a serious economic crisis and a tremendous recession.
But despite it all, malls just never run out of people going there. Just goes to show that consumerism is alive and well despite all the turmoil.
So what would be the next logical step in the evolution of malls?
First would the introduction of 3D walkthroughs or interactive 3D walkthroughs for mall visitors and cinema goers.
Since 3d walkthroughs and maps are important to mallgoers, why not go ahead and get really interactive and high end stuff in order to wow any visitors of a mall. State of the art walkthroughs are definitely the added attractions in malls that already have a thousand and one cool things inside it.
Another obvious evolution for malls and cinemas inside the malls is the mass production or the localizing of IMAX theatres. IMAX is currently a big source of income for most cinemas around the US and capitalizing on that, providing more IMAX cinemas at rock bottom prices can definitely boost ticket sales and even the number of mall visitors any and each day of the week.
October 12, 2010
The East Coast’s biggest pop culture event is finally happening right before us and we’ve got tons of new announcements from the world of gaming, toys and other cool stuff thanks to the New York Comic Convention. The convention center is packed to the brim with various booths its easy to get lost in a sea of people.
What’s the best thing to do to avoid getting lost and spending more time than you should in looking for a specific booth or a specific room in the convention floor? Why not take advantage of 3D walkthroughs?
Having beautifully rendered custom 3D walkthroughs in front of the lobby as well as in other strategic locations within the convention floor.It’s in this way that convention goers and fans alike can actually enjoy the time they are in the floor.
A friendly tip to NYCC organizers also, having 3D walkthroughs within the convention center also gives you the chance to earn additional income. By putting up digital and interactive floor plans, you can also give advertisers added sources for advertising, which means added revenue for the NYCC and other similar pop culture related conventions.
September 23, 2010
It’s funny to think how video games have evolved from simple sprites and pixels to what it is now; immense, immersive worlds where players get sucked in and play the game for hours at ends.
What’s currently selling like hot cakes in the market happens to be one of this year’s top grossing video games entitled Halo: Reach. The video game is chock full of gorgeous graphics and massive worlds. Sample 3D walkthroughs and videos that have appeared on the Internet have been giving gamers and fans a taste of the new world that awaits them when playing the game.
But what was gaming, particularly first person shooters like back in the 90s or even, dare I say it, the 80’s?
In my opinion, old-school games such as Doom and Wolfenstein showcased what the technology at the time had to offer? Sure there were million dollar budgets back then for games like Doom and as such, game developers had to make do with what they had at the time being. But despite the technological hurdles these developers have faced, lady luck and a lot of hard work has given us these classic games that have withstood the test of time and may just have influenced pop culture in more ways than one. Doom’s 3D walkthroughs with corridors and emulating a never-ending has become for awhile, the official screensaver for millions of desktop computers all over the world.
September 22, 2010
Dragons have both terrified and captured the hearts and minds of kids and adults alike. These mythical creatures are also Hollywood’s trial by fire for any animation studios because of the sheer size of the work that encompasses the creation of dragons. If anything, dragons in the silver screen have evolved from simple stop motion animation to complex pixels, polygons and other shapes and textures.
Recent movies such as “Reign of Fire” and “How to Train Your Dragon” have showed us that dragons in movies come in various ranges and sizes.
For the movie Reign of Fire that stars Matthew McConaughey opposite Christian Bale showed a society on the brink of destruction thanks to ferocious dragons. Rob Bowman, director for the movie wanted to have dragons that were as vicious and as organic as possible, which was given to The Secret Lab. Secret Lab’s co-visual effects supervisor Dan DeLeeuw stepped up to the plate to unleash the beast. DeLeeuw has previously worked with Hollywood blockbusters such as Mighty Joe Young and Armageddon and has a vast amount of experience in dealing with animation and CGI. But he admits that the challenge was worthwhile. He relates about building the dragon for Reign of Fire in three parts. Sketching the design on paper, sculpted it in clay and later building the dragon in the computer, stating that the scales alone were “mind-boggling”.
This process has been done in various animation companies regardless if they are building dragons or 3D walkthroughs or floor plans. All animation firms that wants high quality outputs for their clients subscribes fully to these methods. Take companies like Animation-1 and 3Dwalkthroughs.com. Both companies require utmost precision in crafting the best animated walkthroughs and 2 dimensional or 3d floor plans for their clients.
While “Reign of Fire” showed the brutality and ferocity of these mythical creatures, Dreamworks’ “How To Train Your Dragon” followed a more wholesome and comedic path. The movie follows Cressida Cowell’s famous book about the friendship between Viking Boy Hiccup and his dragon Toothless. Animation wise, no images were animated without researching about the place and the various animation effects for fire.
September 20, 2010
Academy Award winning director James Cameron has as of late become the face of change and innovation in the world of animation thanks to his work in the film “Avatar”. Cameron’s movie about an adventure of a paralyzed former marine who journeys to the world of Pandora to help out in evacuating the natives called Na’vi.
Cameron’s Avatar not only garnered critical and commercial success but also earned millions in box office earnings. He is currently developing material for the next installment of the movie, which he plans on turning into a trilogy.
Aside from the success, Avatar also pushed the boundaries of animation and computer technology. Cameron originally planned to direct and craft the movie after directing “Titanic” but was faced with dealing with technology not suitable for the movie. He patiently devoted his time writing and producing documentaries while waiting for the perfect time to bring about Avatar to the world. By 2007, Cameron had finally begun preliminary shooting for the film which starred Sam Worthington and Zoe Saldana.
Along the way, James Cameron developed various technologies for shooting virtual characters, or characters that were only present in a computer. He also developed the ideas behind the principles of 5D technology which is gearing up to become the future face of how we view movies or television.
Changing and improving is the true nature of the animation industry, let alone the entire business. Companies such as 3Dwalkthroughs.com and Animation-1 have just been doing the same for architects, real estate brokers and home builders. Both companies have partnered to provide customized 3D interactive walkthroughs, 3D renderings and even 2D or 3D floor plans that will help boost and enliven presentations and floor plans.
September 15, 2010
National Geographic and Discovery Channel get all critical acclaim and gain tons of followers through the use of brilliant 3D animation for their shows regardless of genre and style. Whatever the topic these two cable channels can deliver and inform and educate viewers.
Businesses should follow suit in terms of the presenting to audiences. Gone are the days when business meetings and presentations were done with the simple flipcharts and architectural presentations and sales were done through pamphlets and brochures. These days its all about dazzling 3D animation wherever, whenever.
Many Fortune 500 Companies have embraced the fact that this is now the future and that animation is here to stay. Several industrial sectors including medical firms and architectural and real estate firms have started taking advantage of this breakthrough in order to better improve their market and their revenues.
Take architectural firms for example. Top architectural firms and companies have all begun to employ animation firms that outfit their marketing and publicity arm with amazing custom 3d walkthroughs and 3d floorplans which are presented to potential buyers and clients.
Medical animation has also taken off thanks to the advancement of animation in terms of techniques and equipment. Animation has been used in presenting various medical maladies and disorders to patients. Educational shows on local and cable television has can also be used to inform people of new diseases spreading.