September 22, 2010
Dragons have both terrified and captured the hearts and minds of kids and adults alike. These mythical creatures are also Hollywood’s trial by fire for any animation studios because of the sheer size of the work that encompasses the creation of dragons. If anything, dragons in the silver screen have evolved from simple stop motion animation to complex pixels, polygons and other shapes and textures.
Recent movies such as “Reign of Fire” and “How to Train Your Dragon” have showed us that dragons in movies come in various ranges and sizes.
For the movie Reign of Fire that stars Matthew McConaughey opposite Christian Bale showed a society on the brink of destruction thanks to ferocious dragons. Rob Bowman, director for the movie wanted to have dragons that were as vicious and as organic as possible, which was given to The Secret Lab. Secret Lab’s co-visual effects supervisor Dan DeLeeuw stepped up to the plate to unleash the beast. DeLeeuw has previously worked with Hollywood blockbusters such as Mighty Joe Young and Armageddon and has a vast amount of experience in dealing with animation and CGI. But he admits that the challenge was worthwhile. He relates about building the dragon for Reign of Fire in three parts. Sketching the design on paper, sculpted it in clay and later building the dragon in the computer, stating that the scales alone were “mind-boggling”.
This process has been done in various animation companies regardless if they are building dragons or 3D walkthroughs or floor plans. All animation firms that wants high quality outputs for their clients subscribes fully to these methods. Take companies like Animation-1 and 3Dwalkthroughs.com. Both companies require utmost precision in crafting the best animated walkthroughs and 2 dimensional or 3d floor plans for their clients.
While “Reign of Fire” showed the brutality and ferocity of these mythical creatures, Dreamworks’ “How To Train Your Dragon” followed a more wholesome and comedic path. The movie follows Cressida Cowell’s famous book about the friendship between Viking Boy Hiccup and his dragon Toothless. Animation wise, no images were animated without researching about the place and the various animation effects for fire.
September 20, 2010
Academy Award winning director James Cameron has as of late become the face of change and innovation in the world of animation thanks to his work in the film “Avatar”. Cameron’s movie about an adventure of a paralyzed former marine who journeys to the world of Pandora to help out in evacuating the natives called Na’vi.
Cameron’s Avatar not only garnered critical and commercial success but also earned millions in box office earnings. He is currently developing material for the next installment of the movie, which he plans on turning into a trilogy.
Aside from the success, Avatar also pushed the boundaries of animation and computer technology. Cameron originally planned to direct and craft the movie after directing “Titanic” but was faced with dealing with technology not suitable for the movie. He patiently devoted his time writing and producing documentaries while waiting for the perfect time to bring about Avatar to the world. By 2007, Cameron had finally begun preliminary shooting for the film which starred Sam Worthington and Zoe Saldana.
Along the way, James Cameron developed various technologies for shooting virtual characters, or characters that were only present in a computer. He also developed the ideas behind the principles of 5D technology which is gearing up to become the future face of how we view movies or television.
Changing and improving is the true nature of the animation industry, let alone the entire business. Companies such as 3Dwalkthroughs.com and Animation-1 have just been doing the same for architects, real estate brokers and home builders. Both companies have partnered to provide customized 3D interactive walkthroughs, 3D renderings and even 2D or 3D floor plans that will help boost and enliven presentations and floor plans.
September 15, 2010
National Geographic and Discovery Channel get all critical acclaim and gain tons of followers through the use of brilliant 3D animation for their shows regardless of genre and style. Whatever the topic these two cable channels can deliver and inform and educate viewers.
Businesses should follow suit in terms of the presenting to audiences. Gone are the days when business meetings and presentations were done with the simple flipcharts and architectural presentations and sales were done through pamphlets and brochures. These days its all about dazzling 3D animation wherever, whenever.
Many Fortune 500 Companies have embraced the fact that this is now the future and that animation is here to stay. Several industrial sectors including medical firms and architectural and real estate firms have started taking advantage of this breakthrough in order to better improve their market and their revenues.
Take architectural firms for example. Top architectural firms and companies have all begun to employ animation firms that outfit their marketing and publicity arm with amazing custom 3d walkthroughs and 3d floorplans which are presented to potential buyers and clients.
Medical animation has also taken off thanks to the advancement of animation in terms of techniques and equipment. Animation has been used in presenting various medical maladies and disorders to patients. Educational shows on local and cable television has can also be used to inform people of new diseases spreading.
September 14, 2010
Architectural 3d walkthroughs can get the job done for architectural firms and showcase a firm’s end product. Custom 3d walkthroughs can also provide viewers and prospective clients and buyers the chance to see what their future homes and offices would look like without having to take precious time off from work and other important social or personal activities.
Custom 3d walkthroughs can also give architectural firms, real estate developers and agents the chance to showcase to other people what they have. A lot of businesses and animation firms that provide 3d services for clients may often tend to falter in delivering high quality and fully defined walkthroughs. With 3dwalkthroughs.com, businesses can rest easy knowing that they will get only the best custom 3d walkthroughs.
September 6, 2010
The Internet has become a constant source of information as well as an avenue for marketing and trading between consumers and traders or producers. The Internet has also become the best way to glean off information regarding various topics and subjects. As of late, the information super highway has also become an avenue for entertainment in the form of various social media websites and online streaming sites such as Facebook and YouTube.
What many architectural firms and real estate developers and companies fail to realize is that the Internet can also become a tool to market their houses and buildings lessening overhead expenses as well as downsizing marketing staff.
Social networking and Media sharing websites such as the aforementioned Facebook and Youtube can be used by businesses to promote and market their products and services, which in this case happen to be houses and buildings. These things can be used and utilized in order to successfully translate things into cash or return. A good example for real estate would be uploading their high end custom 3d walkthroughs. These materials can then be shared to a multitude of people who are subscribing to the Google network. This in turn can be shared to the friends of friends expanding exponentially until somebody in need of a home might just find it through this.
Real estate firms and architects alike can utilize the power of the Internet in order to succeed in their respective industries and fields. 3d walkthroughs and other unique mediums for promoting and marketing can flow through these social networking channels and vastly improve a company’s chance in their respective business industry.
September 2, 2010
Because of the continued threat of global warming on our daily way of life, engineers and architects alike are coming up with smart ways of creating beautiful and modern buildings while at the same time making nature and the surrounding environment better.
One prime example of this comes from the Chicago City Hall. Accepting a greener future for the local residents, several city hall officials have decided to start a rooftop garden above the city hall with the goal of creating a greener environment and to show support for the emerging awareness of global conservation.
Architects and engineers have all agreed that having a beautiful roof garden not only helps lessen the heat inside the building but also effectively increases the beautification of the surroundings.
The Chicago City Hall’s roof garden was initiated by Chicago mayor Richard M. Daley in 2000 as a part of an EPA study. The rooftop garden is a 38,800 square foot of semi-extensive green roof which had an estimated cost of $2.5 million. The green roof installation was also used as a demonstration project as well as to monitor plant survival and other environmental features.
Videos circulating around the Internet showing a lush garden above Chicago City Hall may look like something taken out of a 3D walkthrough but that is definitely far from the truth. The green roof is definitely something real, something tangible and can be spotted from afar or from adjacent buildings. These better-than-3D walkthroughs footages and still images show that in perfect world architecture and nature can blend in harmoniously and can be beneficial for humans.
August 31, 2010
Real estates, buildings and even vacant lots can be converted to potential earnings particularly during sales. But what makes a successful transition from vacant space to money in the world of real estates and architecture or engineering?
It’s really simple. It all falls down to how these spaces are presented to potential buyers or potential investors. A bland presentation with the usual “run of the mill” audio visual or just plain and simple photos of the space or the house or the apartment will most likely turn away potential buyers.
This particular problem can be solved with the help of animation. Although used primarily for movies and TV, animation can also strengthen the potential of real estate properties getting sold or to the most generate buzz among consumers.
There are several notable animation materials that can be utilized by real estate or architectural firms. These animation materials include 3D walkthroughs and 3D renders, both of which deliver accurate and massive positive results for firms.
An architect who takes advantage of beautiful custom 3D walkthroughs for his or her presentation is will successfully gain more business and see a surge in their clientele. The same goes for a real estate company who is heavily into marketing their buildings or houses using gorgeous renders without having to present flat and boring artist renditions of their model homes.
On the consumer side of things, having to see beautiful and illustrious marketing materials in the form of either print or audio visual presentations will also convince them to actually make a purchase, because as consumers, we always feel the need to actually “see” what we are actually purchasing. After all, nobody wants to purchase something they feel is “representative” or is not the real thing.
Animation manages to change a lot of things and innovate in several industries long thought to be independent. Architecture and animation will definitely go a long way in the future and we should all find it awesome to have things like 3D walkthroughs as part of this thriving industry.