Using Custom 3D Walkthroughs to Deliver the Point

September 14, 2010

Architectural 3d walkthroughs can get the job done for architectural firms and showcase a firm’s end product. Custom 3d walkthroughs can also provide viewers and prospective clients and buyers the chance to see what their future homes and offices would look like without having to take precious time off from work and other important social or personal activities.

Custom 3d walkthroughs can also give architectural firms, real estate developers and agents the chance to showcase to other people what they have. A lot of businesses and animation firms that provide 3d services for clients may often tend to falter in delivering high quality and fully defined walkthroughs. With 3dwalkthroughs.com, businesses can rest easy knowing that they will get only the best custom 3d walkthroughs.


Marketing Houses and Buildings Through the Internet

September 6, 2010

The Internet has become a constant source of information as well as an avenue for marketing and trading between consumers and traders or producers. The Internet has also become the best way to glean off information regarding various topics and subjects. As of late, the information super highway has also become an avenue for entertainment in the form of various social media websites and online streaming sites such as Facebook and YouTube.

What many architectural firms and real estate developers and companies fail to realize is that the Internet can also become a tool to market their houses and buildings lessening overhead expenses as well as downsizing marketing staff.

Social networking and Media sharing websites such as the aforementioned Facebook and Youtube can be used by businesses to promote and market their products and services, which in this case happen to be houses and buildings. These things can be used and utilized in order to successfully translate things into cash or return. A good example for real estate would be uploading their high end custom 3d walkthroughs. These materials can then be shared to a multitude of people who are subscribing to the Google network. This in turn can be shared to the friends of friends expanding exponentially until somebody in need of a home might just find it through this.

Real estate firms and architects alike can utilize the power of the Internet in order to succeed in their respective industries and fields. 3d walkthroughs and other unique mediums for promoting and marketing can flow through these social networking channels and vastly improve a company’s chance in their respective business industry.


Green Revolution in Architecture

September 2, 2010

Because of the continued threat of global warming on our daily way of life, engineers and architects alike are coming up with smart ways of creating beautiful and modern buildings while at the same time making nature and the surrounding environment better.

One prime example of this comes from the Chicago City Hall. Accepting a greener future for the local residents, several city hall officials have decided to start a rooftop garden above the city hall with the goal of creating a greener environment and to show support for the emerging awareness of global conservation.

Architects and engineers have all agreed that having a beautiful roof garden not only helps lessen the heat inside the building but also effectively increases the beautification of the surroundings.

The Chicago City Hall’s roof garden was initiated by Chicago mayor Richard M. Daley in 2000 as a part of an EPA study. The rooftop garden is a 38,800 square foot of semi-extensive green roof which had an estimated cost of $2.5 million. The green roof installation was also used as a demonstration project as well as to monitor plant survival and other environmental features.

Videos circulating around the Internet showing a lush garden above Chicago City Hall may look like something taken out of a 3D walkthrough but that is definitely far from the truth. The green roof is definitely something real, something tangible and can be spotted from afar or from adjacent buildings. These better-than-3D walkthroughs footages and still images show that in perfect world architecture and nature can blend in harmoniously and can be beneficial for humans.


Getting the Real Deal using 3D Walkthroughs

August 31, 2010

Real estates, buildings and even vacant lots can be converted to potential earnings particularly during sales. But what makes a successful transition from vacant space to money in the world of real estates and architecture or engineering?

It’s really simple. It all falls down to how these spaces are presented to potential buyers or potential investors. A bland presentation with the usual “run of the mill” audio visual or just plain and simple photos of the space or the house or the apartment will most likely turn away potential buyers.

This particular problem can be solved with the help of animation. Although used primarily for movies and TV, animation can also strengthen the potential of real estate properties getting sold or to the most generate buzz among consumers.

There are several notable animation materials that can be utilized by real estate or architectural firms. These animation materials include 3D walkthroughs and 3D renders, both of which deliver accurate and massive positive results for firms.

An architect who takes advantage of beautiful custom 3D walkthroughs for his or her presentation is will successfully gain more business and see a surge in their clientele. The same goes for a real estate company who is heavily into marketing their buildings or houses using gorgeous renders without having to present flat and boring artist renditions of their model homes.

On the consumer side of things, having to see beautiful and illustrious marketing materials in the form of either print or audio visual presentations will also convince them to actually make a purchase, because as consumers, we always feel the need to actually “see” what we are actually purchasing. After all, nobody wants to purchase something they feel is “representative” or is not the real thing.

Animation manages to change a lot of things and innovate in several industries long thought to be independent. Architecture and animation will definitely go a long way in the future and we should all find it awesome to have things like 3D walkthroughs as part of this thriving industry.


Better Animation Better Movies

August 24, 2010

Summer blockbuster movies, particularly CGI or animated movies have littered our cinemas and captured the imagination of both young and old for years now. And it is because of these movies that many animation studios have pushed the boundaries both in terms of animation quality as well as in software development and technology.

Gone are the days when production studios suspended the audiences’ belief through simple camera tricks. Nowadays, everything relies on Computer Generated Images and animation as well as green or blue screen technology. This principle rings true to movies such as “Iron Man” and “300” or even “Lord of the Rings” and the “Harry Potter” franchise. The Jon Favreau-helmed “Iron Man” had Industrial Light & Magic to thank for all the explosions and action scenes as well as the awesome Iron Man armor the movie offered its viewers.

Meanwhile, animation outfits like Disney have merged with Pixar in order to produce Oscar winning animated features such as “Up” “Ratatouille” and “Wall-E”. And because of this, it is safe to say that the animation industry is breaking boundaries and soaring to new heights, heights previously believed impossible.

Animated flicks such as Up and Wall-E was widely accepted not only by viewers but also by screening committees and award giving bodies because of the quality of the movies themselves. Certainly tying up with IMAX, the next generation in movie viewing, also gave these movies a boost.

Wall-E in particular told the story of a robot couple with only minimal dialogues throughout the script. Wall-E uses various new techniques and technologies in order to bring the story to life using 3d animation. Andrew Stanton, director for both “Finding Nemo” and “Wall-E” stated that “Shots have to be so specific that you’re always following what’s going on. On top of that, Andrew said, ‘I want it to feel real.’ He wasn’t talking about photoreal, but that you believe you’re watching a little robot doing what he’s doing. To me, that triggered the notion that we have to raise our game a little.” Stanton also admits to dismantling and recreating a virtual camera in order to emulate the movements of a standard anamorphic 35mm camera during the production of this Oscar-nominated feature.

And because of the boost from the past few years, the floodgates have been opened for other opportunities. Various uses for animation have been embraced by the business world. 3D walkthroughs and 3D renderings are now being used for architecture and planning. Websites such as 3Dwalkthroughs.com have worked together with companies such as Animation-1 to specifically cater to these types of business needs.


Open Space Ventures LLC Launches a New Website to Help Entrepreneurs and Small Businesses Find and Plan the Perfect Office Space for Their Company

October 27, 2009

Woodbury, NY (PRWEB) October 26, 2009 — Open Space Ventures LLC. launches OpenOfficeSpace.com an innovative new website that allows companies to post their available office space online, while offering small businesses and entrepreneurs an opportunity to find and plan the “perfect office space.” It’s a win-win situation: companies with unused office space can eliminate the extra carrying cost, simultaneously small businesses can find niche office space at the right price. Best of all, there is no cost associated with either listing or finding a space.

Created by David Gise and his partner Marc Spector, OpenOfficeSpace.com was designed with ease of use as the number one priority. “We set out to create an extremely clean and user friendly experience that is unlike any other typical real estate or classified website” said Gise.

OpenOfficeSpace.com streamlines the process of finding and posting office space, while providing insightful advice and powerful interactive tools to help small businesses throughout the leasing process.

Gise, a former personal trainer turned entrepreneur and social media consultant, conceived the idea for Open Office Space after meeting with several of his clients. He noticed a trend of companies hampered with carrying the cost of their extra office space but unsure or unaware of the options available to ease this burden.

The comprehensive “Evolving Guide to Leasing” alone is worth a visit to the site. The interactive guide explores the “Top 10 Mistakes” made by companies during the leasing process, outlines in layman’s terms “The 4 Steps” it takes to be successful every step of the way and even offers more than 50 ways for companies to reduce their office expenses. From finding the right space and negotiating the lease to planning the layout and creating an eco-friendly work place, the site’s powerful interactive tools and easy to understand content simplifies the leasing process for everyone involved.

One of the most common mistakes made during the leasing process is estimating how much space a company actually needs. Leasing too much can result in an unnecessary expense while leasing too little can leave a company in some very tight quarters. The site’s free space estimation tool helps entrepreneurs and small businesses calculate the right amount of square footage based on their specific requirements. Whether a business requires a single desk, a cubicle, a shared office, a private office, a coworking space or an executive suite, the space estimation calculator will ensure that a company gauges their space requirements correctly.

Once a company determines their correct space requirements, the space planning/floor plan tool can be used to lay out the entire space by dragging and dropping furniture directly onto the plan. “It’s a lot easier to arrange furniture using the space planning tool than to be surprised when the moving van arrives” Gise explains. Determining the placement of phones, computers, printers and copiers before the day of the move can help save entrepreneurs valuable time” adds Gise. Floor plans including furniture layouts can be saved, printed or shared with friends and colleagues or even posted on other property listing sites.

“The site is an excellent resource, not only in this economy but in any economy. It can really help many companies streamline their expenses while helping others create an ideal working environment” said Spector.

Open Office Space is based in New York. Users can design, find or post available office space at no cost anywhere in the US and Canada. Featured cities on the site include Austin, TX; Charleston, SC; Los Angeles, CA; San Francisco, CA; Toronto, Ontario; Baltimore, MD; Chicago, IL; Miami, FL; San Jose, CA; Vancouver, British Columbia; Boston, MA; Dallas, TX; New York, NY and Seattle, WA.


Your homepage is a virtual 15-second elevator pitch. Does yours ramble on?

June 24, 2009

Prior to getting into the whole technology thing, I was a personal trainer (over 17 years) to the rich and famous in New York City and Long Island. In order to survive as a personal trainer with this type of clientele, there was one communication skill that was a MUST…the ability to get to the point.

I am convinced that the concept of the bobblehead came from someone watching a conversation between myself and one of my clients during my first few years of training. Here’s how it probably happened:

1) I would bring up a topic and ramble on about it

2) My client would lose interest after my a few minutes but continue to shake their head in agreement to be polite.

3) Clients head would continue to bob their heads up and down as long as I was talking.

4) An outsider witnessed this exchange and the idea for the bobblehead was born.

Thankfully, one of my clients sat me down and explained the importance of getting to the point. He informed me most business leaders are bombarded every day with ideas, business proposals and other types of pitches. In addition, they have very little patience for small talk as there are so many hours in the day, and so many people vying for their attention.

Needless to say, I have gotten very good at not only getting to the point, but also recognizing the signs when someone has lost interest in a conversation.

Not so subtle Segue.

A companies homepage needs to be as brief and to the point as a face to face elevator pitch. Unlike a human interaction, a homepage does offer the luxury of a direct conversation with regards to being able to recognize that a person is losing interest. They just click away from your site.

It is amazing how many websites, many which look quite impressive and even beautiful, do not express the benefits that can be derived from the site, service or application. They might be chock full of information, but it is not really clear what they do or exactly what problems they solve for their visitors.

Companies are spending huge dollars with SEO experts to ensure they rank high on the major search engines. And/or they retain “social media experts” to help increase their brands exposure and drive more traffic to the website…but is it a waste? All the traffic in the world is pointless if people click away once they get to your site.

It is critical to constantly step outside of your own head, and view your homepage from a visitors standpoint. Does it clearly (and briefly) state your companies benefits and what problems you solve for your visitors? Are your calls to action consistent with your other marketing efforts? Does it take more than 15 seconds to get the gist of the sites offerings?

Openofficespace.com is about a week and a half from launching version 2.0 of our site. While we’d like to think that our initial site accomplished all that is mentioned above, it was only after we stepped back and viewed the site from a different perspective that we came up with “flaw fixers” that we hope will take us to the next level.

Check back often as we have some exciting news to report in the next couple of weeks regarding 3Dwalkthroughs.com.


What do Nike, MTV and Effective Real Estate Marketing Have in Common?

April 28, 2009

Nike, MTV and Effective Real Estate Marketing have one trait in common: All three utilize powerful imagery to generate an emotional response from their intended audience.

Phil Knight of Nike had the foresight to create powerful marketing messages utilizing strong images/video of select sports superstars wearing Nike products (ex. Andre Agassi, Michael Jordan, etc.). He understood that a combination of imagery and his marketing message would create larger than life heroes, and ultimately strengthen the Nike brand.

Similarly, MTV recognized that creating a forum to comine video with music would create a much stronger response to the artist and their music, compared to listening to the music on its own.

As the price of digital photo/video cameras, editing software and virtual tours have dramatically decreased, coupled with increasing number of free sites that host these assets, virtually any space holder is capable of creating rich media assets to showcase their property.


Similar to Phil Knight and MTV, forward thing real estate marketers understand the emotional attachments strong imagery can create to their property.


One of the mottos at my other company, 3Dwalkthroughs.com, is “we don’t create pictures”, “we create emotions.”


In today’s economy, companies and individuals most do whatever they can to stand out from the crowd. Not including imagery on a property listing, especially considering how easy its become, is just bad business.


One of the first negative comments we received when we launched Open Office Space was that “we suck” because we did not offer an ability to add video to our listings. (granted, we should have known better) Needless to say people can now add video to their property listings…and we don’t suck. 


The video below tells the story of one of the pioneers of the coworking movement, Citizen Space. Notice how effectively the video demonstrates their culture and makes you want to be a part of their space. Much more effective than simply a written description.

http://www.youtube.com/watch?v=tsgxkTOLgig

An additional bonus of creating rich imagery such as video and pictures is they can also be posted to sites such as YouTube, Flickr, etc. These sites can garner your property significant more exposure than simply placing them on a static website. 


The data is mounting regarding the competitive advantage that can be gained by adding imagery to your property listing.


So, the question remains. Will you sit with your arms crossed holding your breath, insisting you can’t afford, or don’t have the techical expertise to create powerful imagery for your space.  Or will you stop with excuses and realize creating rich imagery is easy, affordable, and most importantly, the most effective way of getting your property noticed.



What do Nike, MTV and Effective Real Estate Marketing Have in Common?

April 28, 2009

Nike, MTV and Effective Real Estate Marketing have one trait in common: All three utilize powerful imagery to generate an emotional response from their intended audience.

Phil Knight of Nike had the foresight to create powerful marketing messages utilizing strong images/video of select sports superstars wearing Nike products (ex. Andre Agassi, Michael Jordan, etc.). He understood that a combination of imagery and his marketing message would create larger than life heroes, and ultimately strengthen the Nike brand.

Similarly, MTV recognized that creating a forum to comine video with music would create a much stronger response to the artist and their music, compared to listening to the music on its own.

As the price of digital photo/video cameras, editing software and virtual tours have dramatically decreased, coupled with increasing number of free sites that host these assets, virtually any space holder is capable of creating rich media assets to showcase their property.

Similar to Phil Knight and MTV, forward thing real estate marketers understand the emotional attachments strong imagery can create to their property.

One of the mottos at my other company, 3Dwalkthroughs.com, is “we don’t create pictures”, “we create emotions.”

In today’s economy, companies and individuals most do whatever they can to stand out from the crowd. Not including imagery on a property listing, especially considering how easy its become, is just bad business.

One of the first negative comments we received when we launched Open Office Space was that “we suck” because we did not offer an ability to add video to our listings. (granted, we should have known better) Needless to say people can now add video to their property listings…and we don’t suck. 

The video below tells the story of one of the pioneers of the coworking movement, Citizen Space. Notice how effectively the video demonstrates their culture and makes you want to be a part of their space. Much more effective than simply a written description.

http://www.youtube.com/watch?v=tsgxkTOLgig

An additional bonus of creating rich imagery such as video and pictures is they can also be posted to sites such as YouTube, Flickr, etc. These sites can garner your property significant more exposure than simply placing them on a static website. 

The data is mounting regarding the competitive advantage that can be gained by adding imagery to your property listing.

So, the question remains. Will you sit with your arms crossed holding your breath, insisting you can’t afford, or don’t have the techical expertise to create powerful imagery for your space.  Or will you stop with excuses and realize creating rich imagery is easy, affordable, and most importantly, the most effective way of getting your property noticed.


Shared Office Space – It Can Offer A Lot More Value Than Just Saving a Few Pennies

April 20, 2009

In its simplest form, the concept of shared office space is a great way for a space holder and a small business/entrepreneur to save money. Whether it means the small business/entrepreneur offsets a portion of the total rent, contributes to the cost of the utilities, or a combination of the two, a shared space can serve as a financial win-win for both parties.

In the spirit of the old Ginsu knife commercial “But Wait There’s More…”

Shared Office space can offer both parties an opportunity to share new ideas, technologies, contacts and even forge valuable joint venture relationships.

It is not uncommon for a shared office space to be comprised of several companies operating very similar businesses. In this scenario, shared space holders can collaborate on projects, refer projects back and forth or even promote that their respective companies can offer a wider array of services.

If the companies sharing a space are completely unrelated, there are probably still many networking opportunities that can arise from the relationship. It seems like “everybody” knows “somebody” that does “something” related to somebody else’s business.

Even if the benefits are not felt immediately, you never know when a shared space holder can offer a relationship or contact that can make a huge impact on a company.

A quick story to illustrate that “you never know”.

My company (a website design and 3D animation company) shared space with an independent movie company. For months we had limited conversation other than a few pleasantries. One day, they asked me to sit and listen to a pitch for a movie idea they had. Not sure why they asked me but I found it to be a very interesting idea.

In my previous life (for 17 years) I was a personal trainer in a very wealthy area in New York. One of my clients was a hedge fund manager that just happened to recently invest in a company that funded independent movies.

Long story short, a pitch meeting was arranged, and in just a few short days almost $1,000,000 was committed to the making of the movie. The movie went on to premiere at the Tribeca Film Festival, was on the cover of the NY Times and was also released in several theaters across the nation. (I now have an associate producer credit on IMDB)

If it was not for the relationship that was forged by sharing a space, the chances that the movie would have received financing as quickly, or at all were very slim.

In today’s economy companies must be willing to work together to survive. While on the surface the decision to share an office space might seem to be purely financial. Companies that give this relationship a try might soon realize that the financial benefit is only the tip of the iceberg.

To post or find a shared office space you can visit openofficespace.com or the various other websites geared to facilitating these relationships.