Sensio Technologies brings the NBA All-Star game to cinemas in 3D

February 15, 2011

This year’s NBA All-Star game will be given a touch of 3D in international cinemas by way of Sensio Technologies.

The game itself will be brought to 3D using technology from PACE, which will include eight 3D cameras set up around the Staples Center, along with three special 3D shadow cameras.

The NBA started doing 3D broadcasts in 2007 with that year’s All-Star game. This, however, will be the first time those 3D broadcasts will be brought to an even wider audience thanks to Sensio Technologies.

via [hollywoodhidef]

3Net, the world’s first 24/7 3D channel, debuts on February 13

February 11, 2011

Edging out ESPN 3D’s switch to 24/7 by just a day, DirecTV will be launching 3Net, the world’s first full 3D channel. It is a joint venture between, Sony, IMAX, and Discovery Communications. Programs in the channel’s lineup include China Revealed and Forgotten Planet, among many others.

via [CrunchGear]

Wresltemania in 3D, anyone?

February 11, 2011

With the rise of 3D sports channels and other broadcasting avenues, it’s no surprise that even sports entertainment is looking to jump on the 3D bandwagon. Apprently, WWE (World Wrestling Entertainment) is in talks to film Wrestlemania XXVII, which will be held in Atlanta on April 3rd. With this, it will be the first wrestling or MMA event to be filmed in 3D.

The event itself will not be broadcast on to 3D TVs, but rather released to 3D-capable theaters.

via [CrunchGear]

The art of David Spriggs

February 11, 2011


Thanks, to British-Canadian artist David Spriggs, it’s now possible to experience viewing 3D images without the need for a expensive 3D-capable display and glasses.

By working with acrylic and layered plastic sheets, David Spriggs is able to achieve a 3-dimensional effect for what are technically just layered semi-transparent works. You can go to his personal website to view more of his work, which mostly sits on the haunting and ethereal side of things.

via []

3D for… basketball shoes

February 9, 2011

In a move to show that 3D isn’t particularly restricted to screens, Nike is releasing a pair of Zoom Kobe VI 3D in time for the upcoming NBA All-Star Weekend on February 18-20.

To clear things up. The shoes are real, and definitely wearable. The 3D comes from its design, which can only be fully appreciated while wearing the accompanying cyan/magenta glasses. Even the insole has a 3D print!

To see more photos, visit the full post at Gizmodo.

The flipside of 3D: Walter Murch’s views on 3D

February 9, 2011

The Chicago Sun Times blog has an interesting article by veteran film critic Roger Ebert regarding the increasing usage of 3D in current cinema. The post relays the views of Academy Award-nominated film editor Walter Murch on the hurdles posed by 3D and why the human body isn’t quite prepared for it.

Here’s an excerpt:

The biggest problem with 3D, though, is the “convergence/focus” issue. A couple of the other issues — darkness and “smallness” — are at least theoretically solvable. But the deeper problem is that the audience must focus their eyes at the plane of the screen — say it is 80 feet away. This is constant no matter what.

It’s interesting to view another side of the 3D debacle now and then, if only give perspective and a clearer picture of what needs to be done in order to deliver a seamless experience.

You can read the whole post at Roger Ebert’s Journal.

ESPN 3D goes 24/7 on Valentine’s Day

February 9, 2011

Starting next Monday, which also happens to be Valentine’s Day, U.S.-based sports channel ESPN 3D will be broadcasting on a 24-hours a day, 7 days a week basis. Since its launch early last year, ESPN 3D has only been broadcasting select live sporting events. This will change starting on the 14th as it will also broadcast its back catalog of programs in full 3D, too.

Of course, to take advantage of this, viewers need to have a 3D capable TV set. Those may be rather pricey at the moment, but we’re willing to bet that the allure of watching sports in 3D might be enough to convince some to invest in one.

via [TG Daily]

Sony Unveils 3D Camcorders at CES

January 6, 2011

Electronics giant Sony has just announced a line of 3D camcorders at this year’s Consumer Electronics Show in Las Vegas. The lead model of the bunch is the HDR-TD10, which is being pushed as the world’s first “Double Full HD” consumer 3D camcorder. Under the hood, it packs serious horsepower in the form of pairs Sony G lenses, “Exmor R” CMOS image sensors, and double BIONZ image processors. For easy previewing of footage, the camera comes with a 3.5 inch glasses-free LCD display. For storage the camcorder comes with 64GB of built-in flash memory and is expandable. The HDR-TD10 hits stores in the US this April for $1,500.


3D Dashboard

January 5, 2011

There are a multitude of applications for 3D technology nowadays. Some are obvious, like in movies, TV, and video games.  There are also those that aren’t quite as prevalent as the previous ones mentioned, but are slowly gaining traction such as the use of 3D in mobile and portable devices. And finally, there are applications that we didn’t quite see coming, such as this prototype 3D-enabled car dashboard from Fraunhofer.

Engadget reports that aside from the requisite meters and gauges, it also comes equipped with a GPS locator which displays your current location in full 3D. Better yet, the 3D display on the dashboard is completely glasses-free. This is achieved through sensors that track the position of the viewer’s eyes and make the necessary adjustments to retain the full 3D image. The dashboard’s display can also be customized to show relevant information based on user settings. As of now, it is still in its early prototype stage, but will be making at an appearance this March at CeBIT in Hanover, Germany.


3D-Powered C.E.S.

January 5, 2011

It’s January and once again it’s time for the Consumer Electronics Show, more popularly known as the CES, to roll into town. Since 1967, the CES has been a stomping ground for just about every major consumer technology company to show off their latest products and advances. Over the past few years, it has been the home to some of the most important tech announcements such as those of the Blu-Ray Disc back in 2004 and DirectX10 in 2007.

3D technology is going to be one of the main driving forces behind this year’s show. Sure, the technology has been around for quite a while now, but it has never enjoyed this much mainstream success until now. This can mostly be attributed to its use in films such as Avatar and subsequent 3D releases. It’s safe to assume that we’ll be seeing new announcements and product reveals such as new 3D TV models and more glasses-free, 3D-capable mobile devices.

The Consumer Electronics Show 2011 will be held from tomorrow, January to the 9th at the Las Vegas Convention Center in Las Vegas, Nevada.

[CES Official Site]