3D Social Media Application To Be Used to Promote Corporate Wellness Program

October 10, 2008


3Dwalkthroughs.com came across a story on marketwatch.com about a 3D social media application being developed to help promote a corporate wellness program/product offered by Muve, Inc.

According to the story, our friends at Wyndstorm have been selected to create a 3D social media application to support Muve’s goal of tackling rising health care costs in the workplace.

“Muve has a goal to reverse the obesity epidemic in the United States and globally,” said Wyndstorm CEO Marian Sabety. “To successfully achieve this mission, outreach must be effective, lifestyle education must be easy, and reinforcement must be fun. Wyndstorm is pleased to contribute to this important undertaking. Applying our experience in social media technologies and online promotions will enable us to design innovative online engagement that incorporates interactive entertainment for creative programming so Muve users are encouraged and supported.”

Source: marketwatch.com

Muve, Inc. actually has a very interesting product offering called the Gruve. The Gruve provides users with a personalized, quantifiable measure of their activities and the calories they burn throughout their day.

The Gruve uses an omnidirectional accelerometer to measure activity intensity and duration. Synchronizing the Gruve device with the Gruve web site gives users the ability to view their own daily calorie burn and track their weight loss progress.

We are very interested to see the end product that will be delivered by Wyndstorm. With the financial crisis worsening by the day, corporate wellness programs aimed at decreasing health care costs are ripe to see tremendous growth.

Image and Content Source: muveinc.com website

Developing a cost effective interactive media platform definitely offers companies the potential to improve the adoption and retention of wellness programs by their employees.


ESPN – Video Game Technology Allows Analysts To Interact with 3D Virtual Players

October 8, 2008

EA Sports and ESPN have joined forces to offer a really cool technology that allows analysts to interact with 3D virtual players. The technology called Sports Virtual Playbook allows the commentator to stand in the middle of a virtual football field and talk through plays as they develop.

Sports Virtual Playbook launched on September 7th and will be used throughout the season on Monday NFL Countdown and NFL Live.

EA SPORTS Virtual Playbook is created using feeds from in-studio real-world cameras as well as an in-game camera that captures EA SPORTS in-game graphics depicting real game scenarios. The real-world studio and game images of virtual characters are combined to create the effect of “augmented reality” — virtual players appearing in the studio alongside real life hosts and analysts. Both real and virtual people are able to move realistically around the studio set to demonstrate plays and scenarios. The system accommodates, and in fact is controlled by, the multiple real-world cameras that are typical in today’s sports analysis television programs.

Source: Gamesindustry.biz

As big football fans, and big fans of anything that utilizes innovative 3D technology, 3Dwalkthroughs.com is pumped about this 3D technology. It really does make watching some of the analysts more interesting and also might make things a little clearer for people that do not really understand football that well.


3D Floor Plans for Trade Show Exhibitors

September 30, 2008

3Dwalkthroughs.com has just been hired to create a detailed 3D floor plan of a trade show conference facility. The 3D plan will demonstrate all the available booths as well as the restroom and food court locations.

The plans will be posted to the conference facilities website leading up to the show, and will also be blown up and placed throughout the show on the days of the event.

We will deliver the plan to our client in a format that can be updated as space gets filled. As frequent trade show attendees, and soon to be trade show exhibitors, we definitely see the value in being able to get a good sense of the available and actual space before the show.

With every square inch of space and every fiber of carpet costing money for an exhibitor, the 3D floor plan will also help to better plan their exhibits in a cost effective manner.


Unbelievable Showroom with 3D Assets Playing on a HUGE Plasma TV

September 24, 2008

Last night members of 3Dwalkthroughs.com went to a cocktail party to launch the opening of an unbelievable sales center for a new property. We are not at liberty to discuss the brand but lets just say the showroom was a full blown replica of the unit, elevator and all.

The whole front part of the show room was the actual sales center with a model of the development. On one of the walls was the biggest plasma TV I have ever seen. The TV was looping 3D Walkthroughs and 3D Renderings of the property. The company that created these did an amazing job and really got the attention of all in attendance.

Apparently each unit will have its own elevator, so to demonstrate this they actually had a real elevator built which had both sides open. As you exited on the other side of the elevator you were able to experience exactly what it would be like when you entered a unit.

I cannot imagine how much it cost to put this showroom together but it certainly did the trick in terms of making an impression. We heard they actually signed 2 contracts right after the event. Talk about effective marketing.


My Virtual Model – 3D Virtual Commerce Hit’s it’s Stride

September 17, 2008


3Dwalkthroughs.com came across an interesting technology that will be integrated into the Sears.com website, making them the first retailer to apply both a visual search and 3D virtual model to an entire catalogue online.

The technology behind the Sears.com website upgrade is powered by the combined efforts of My Virtual Model and IBM.

We did a little research on My Virtual Model and their website/solutions they offer are very impressive. My Virtual Model is one of the few companies that have really nailed it with regards to creating an application with real business value.

The website list 4 solutions utilizing their technology.
BrandME– Allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies.

Dressing Room– Lets customers use their own 3D model to “try on” outfits and see how they look before they buy.

Weight Loss– My Virtual Model™ is currently used by thousands of Internet users for weight loss tracking and visualization. This custom application provides two model images side-by-side so your audience can easily compare their own model showing different weights. (could be a good fit for fitspott)

Home Decor– Allows customers to visualize hard or soft goods in customizable sets. For kitchen, bedroom, bathroom, dining room, patio, etc. (We get asked if we can build this type of product all the time. At least now we have somewhere to direct these inquiries)

Image and Content Source: My Virtual Model Website

We recommend checking out their site as they seem to have something to offer many industries.


My Virtual Model – 3D Virtual Commerce Hit’s it’s Stride

September 17, 2008


3Dwalkthroughs.com came across an interesting technology that will be integrated into the Sears.com website, making them the first retailer to apply both a visual search and 3D virtual model to an entire catalogue online.

The technology behind the Sears.com website upgrade is powered by the combined efforts of My Virtual Model and IBM.

We did a little research on My Virtual Model and their website/solutions they offer are very impressive. My Virtual Model is one of the few companies that have really nailed it with regards to creating an application with real business value.

The website list 4 solutions utilizing their technology.
BrandME– Allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies.

Dressing Room– Lets customers use their own 3D model to “try on” outfits and see how they look before they buy.

Weight Loss– My Virtual Model™ is currently used by thousands of Internet users for weight loss tracking and visualization. This custom application provides two model images side-by-side so your audience can easily compare their own model showing different weights. (could be a good fit for fitspott)

Home Decor– Allows customers to visualize hard or soft goods in customizable sets. For kitchen, bedroom, bathroom, dining room, patio, etc. (We get asked if we can build this type of product all the time. At least now we have somewhere to direct these inquiries)

Image and Content Source: My Virtual Model Website

We recommend checking out their site as they seem to have something to offer many industries.


My Virtual Model – 3D Virtual Commerce Hit’s it’s Stride

September 17, 2008


3Dwalkthroughs.com came across an interesting technology that will be integrated into the Sears.com website, making them the first retailer to apply both a visual search and 3D virtual model to an entire catalogue online.

The technology behind the Sears.com website upgrade is powered by the combined efforts of My Virtual Model and IBM.

We did a little research on My Virtual Model and their website/solutions they offer are very impressive. My Virtual Model is one of the few companies that have really nailed it with regards to creating an application with real business value.

The website list 4 solutions utilizing their technology.
BrandME– Allows users to create a 3-D virtual model of themselves, and use this model to try on clothing from participating apparel companies.

Dressing Room– Lets customers use their own 3D model to “try on” outfits and see how they look before they buy.

Weight Loss– My Virtual Model™ is currently used by thousands of Internet users for weight loss tracking and visualization. This custom application provides two model images side-by-side so your audience can easily compare their own model showing different weights. (could be a good fit for fitspott)

Home Decor– Allows customers to visualize hard or soft goods in customizable sets. For kitchen, bedroom, bathroom, dining room, patio, etc. (We get asked if we can build this type of product all the time. At least now we have somewhere to direct these inquiries)

Image and Content Source: My Virtual Model Website

We recommend checking out their site as they seem to have something to offer many industries.