NYC Taxis About To Install Marketing Machines in Each Car

August 29, 2007

Since 3dwalkthroughs.com is based in NY, we were interested in a company, “Creative Mobile Technologies”,that is about to bring to latest technology to the 13,000 taxi’s that drive around NYC. They are about to equip each taxi with a “passenger information monitor” that will allow each cab to accept credit/debit cards as well as show advertisments and other recent information. This technology will also offer a GPS system which will show the passenger their current location.

As this new venue in mass marketing expands to taxis, I can see our 3d floorplans, 3d animations and 3d walkthroughs being used as a intregral tool for developers to market their properties to potential NY residents.

Check out more about “Creative Mobile Technologies” below:

Creative Mobile Technologies, LLC (CMT), is a New York City based company that brings together longtime leaders in the New York City taxi industry with innovative minds in technology to create a new kind of company with a new kind of philosophy. CMT is the exclusive managing agent of Mobile Knowledge, a prime contractor that has received approval from the New York City Taxi and Limousine Commission (TLC) to proceed in furtherance of the proposal submitted in response to the Request for Proposals. Mobile Knowledge is a pioneer and world leader in taxi-data communications that holds patents on key functions of the passenger information monitor, a crucial component of the TLC technology mandate.

The story of CMT is the story of a taxi industry facing perhaps the greatest challenge in its 100-year history. In 2004, when the TLC mandated new taxi technologies including credit and debit card capability, text messaging, interactive passenger maps and electronic trip sheets, the industry had more questions than answers. After all, we got into the business to run taxicabs – not to run software.

So a group of industry leaders including lease managers, brokers, owner/drivers, lenders and fleet owners – large and small – started to evaluate what we needed to do, not only to comply with the mandate, but to elevate our business and make it more efficient, modern and profitable in the Information Age.

As taxi people, we knew the importance of cost and quality. We knew what we wanted to see in our taxicabs and how these new services should be integrated into our busy operations. And we certainly didn’t want to pay thousands of dollars for new equipment. So, we set out to find a solution that would seemingly do the impossible – provide taxi owners with FREE** use of the highest quality state-of-the-art equipment and a flexible overall solution based on an easy consolidated monthly usage fee that would give taxi owners the freedom to do what they do best – operate taxicabs.

As a result of these countless idea-sharing discussions and at the urging of taxi people from all segments of the industry who wanted a “by the industry for the industry” taxi technology solution, Ron Sherman, a longtime taxi industry leader, founded Creative Mobile Technologies. He is currently the company’s Chief Executive Officer.

With decades of taxi experience under our belts and the insights of so many friends and colleagues in the taxi industry, our challenge was in integrating all of the technology, banking and media components needed to realize this vision.

In 2005, Jesse H. Davis, a 25-year veteran of the financial and technology sectors, joined CMT as its President and Chief Operating Officer, arriving from Metlife, the country’s largest insurance company, where he led the successful integration of IT systems through three separate acquisitions including that of Traveler’s Life. Previously, Jesse was a Senior Vice President at the Bessemer Group in Woodbridge, New Jersey, one of the country’s premier wealth management firms for high net worth individuals, where he perfected a balance of technological skill and business management with a fine eye for the precision required of the financial services sector (Jesse has a BA in Mathematics from Columbia University and an MBA from the Leonard N. Stern School of Business at New York University).

Jesse’s expertise in making complicated and often disparate technologies into highly functional and distinctly innovative final products that work for real people in the real world made him ideally suited to the task that lay ahead for CMT.

With Jesse at the helm, CMT set out to develop and oversee a premier project team comprised of the best companies in banking, advertising and various technologies. CMT and Mobile Knowledge forged key and exclusive strategic business partnerships with Clear Channel, an international leader in advertising with a major stake in the New York taxi industry; Bank of America, one of the country’s largest banks, whose subsidiary Bank of America Merchant Services is a world leader in credit and debit card account processing services and World Line Communications Corp., which has more than a decade of experience building complex, large scale IT infrastructure projects for banking, retail, pharmaceutical and healthcare companies including Fortune 500 corporations.

In 2006, as CMT evolved from just a gleam in the industry’s eyes to a world class taxi technology provider, Jed Appelbaum, who is widely respected in the taxi industry, joined the team as Vice President in charge of Operations. Jed, a former Assistant Commissioner of Safety and Emissions at the TLC, who joined the agency in 1977, ran operations at its main inspection facility in Woodside, Queens, supervising a staff of 60 and overseeing the inspection process of over 60,000 taxicabs annually as well as the inspection of all licensed meter shops. In 2003, he oversaw the $10M renovation of the inspection facility, resulting in one of the newest and most advanced automobile inspection facilities in the world. Most recently, he served as Vice President of Operations for the Northeast Region at Clear Channel Taxi Media.

Another key member of the CMT team is Mike Sahm, Vice President, Sales and Customer Relations. Mike spent 20 years in sales for the auto electronics industry before serving as Vice President of Operations for Medallion Financial Media, the national outdoor advertising firm that included advertising sales for New York City taxi tops. While at Medallion, Mike’s integrity and his personal, “knock-on-the-door” style earned him widespread respect industry-wide. As a result, he built a vast network of lasting relationships in the New York City taxi industry that hold firm today.

To find out more information about the FREEdom Solution, call Creative Mobile Technologies, LLC, contractor agent for Mobile Knowledge Corp., at 718-349-7700.


NYC Taxis About To Install Marketing Machines in Each Car

August 29, 2007

Since 3dwalkthroughs.com is based in NY, we were interested in a company, “Creative Mobile Technologies”,that is about to bring to latest technology to the 13,000 taxi’s that drive around NYC. They are about to equip each taxi with a “passenger information monitor” that will allow each cab to accept credit/debit cards as well as show advertisments and other recent information. This technology will also offer a GPS system which will show the passenger their current location.

As this new venue in mass marketing expands to taxis, I can see our 3d floorplans, 3d animations and 3d walkthroughs being used as a intregral tool for developers to market their properties to potential NY residents.

Check out more about “Creative Mobile Technologies” below:

Creative Mobile Technologies, LLC (CMT), is a New York City based company that brings together longtime leaders in the New York City taxi industry with innovative minds in technology to create a new kind of company with a new kind of philosophy. CMT is the exclusive managing agent of Mobile Knowledge, a prime contractor that has received approval from the New York City Taxi and Limousine Commission (TLC) to proceed in furtherance of the proposal submitted in response to the Request for Proposals. Mobile Knowledge is a pioneer and world leader in taxi-data communications that holds patents on key functions of the passenger information monitor, a crucial component of the TLC technology mandate.

The story of CMT is the story of a taxi industry facing perhaps the greatest challenge in its 100-year history. In 2004, when the TLC mandated new taxi technologies including credit and debit card capability, text messaging, interactive passenger maps and electronic trip sheets, the industry had more questions than answers. After all, we got into the business to run taxicabs – not to run software.

So a group of industry leaders including lease managers, brokers, owner/drivers, lenders and fleet owners – large and small – started to evaluate what we needed to do, not only to comply with the mandate, but to elevate our business and make it more efficient, modern and profitable in the Information Age.

As taxi people, we knew the importance of cost and quality. We knew what we wanted to see in our taxicabs and how these new services should be integrated into our busy operations. And we certainly didn’t want to pay thousands of dollars for new equipment. So, we set out to find a solution that would seemingly do the impossible – provide taxi owners with FREE** use of the highest quality state-of-the-art equipment and a flexible overall solution based on an easy consolidated monthly usage fee that would give taxi owners the freedom to do what they do best – operate taxicabs.

As a result of these countless idea-sharing discussions and at the urging of taxi people from all segments of the industry who wanted a “by the industry for the industry” taxi technology solution, Ron Sherman, a longtime taxi industry leader, founded Creative Mobile Technologies. He is currently the company’s Chief Executive Officer.

With decades of taxi experience under our belts and the insights of so many friends and colleagues in the taxi industry, our challenge was in integrating all of the technology, banking and media components needed to realize this vision.

In 2005, Jesse H. Davis, a 25-year veteran of the financial and technology sectors, joined CMT as its President and Chief Operating Officer, arriving from Metlife, the country’s largest insurance company, where he led the successful integration of IT systems through three separate acquisitions including that of Traveler’s Life. Previously, Jesse was a Senior Vice President at the Bessemer Group in Woodbridge, New Jersey, one of the country’s premier wealth management firms for high net worth individuals, where he perfected a balance of technological skill and business management with a fine eye for the precision required of the financial services sector (Jesse has a BA in Mathematics from Columbia University and an MBA from the Leonard N. Stern School of Business at New York University).

Jesse’s expertise in making complicated and often disparate technologies into highly functional and distinctly innovative final products that work for real people in the real world made him ideally suited to the task that lay ahead for CMT.

With Jesse at the helm, CMT set out to develop and oversee a premier project team comprised of the best companies in banking, advertising and various technologies. CMT and Mobile Knowledge forged key and exclusive strategic business partnerships with Clear Channel, an international leader in advertising with a major stake in the New York taxi industry; Bank of America, one of the country’s largest banks, whose subsidiary Bank of America Merchant Services is a world leader in credit and debit card account processing services and World Line Communications Corp., which has more than a decade of experience building complex, large scale IT infrastructure projects for banking, retail, pharmaceutical and healthcare companies including Fortune 500 corporations.

In 2006, as CMT evolved from just a gleam in the industry’s eyes to a world class taxi technology provider, Jed Appelbaum, who is widely respected in the taxi industry, joined the team as Vice President in charge of Operations. Jed, a former Assistant Commissioner of Safety and Emissions at the TLC, who joined the agency in 1977, ran operations at its main inspection facility in Woodside, Queens, supervising a staff of 60 and overseeing the inspection process of over 60,000 taxicabs annually as well as the inspection of all licensed meter shops. In 2003, he oversaw the $10M renovation of the inspection facility, resulting in one of the newest and most advanced automobile inspection facilities in the world. Most recently, he served as Vice President of Operations for the Northeast Region at Clear Channel Taxi Media.

Another key member of the CMT team is Mike Sahm, Vice President, Sales and Customer Relations. Mike spent 20 years in sales for the auto electronics industry before serving as Vice President of Operations for Medallion Financial Media, the national outdoor advertising firm that included advertising sales for New York City taxi tops. While at Medallion, Mike’s integrity and his personal, “knock-on-the-door” style earned him widespread respect industry-wide. As a result, he built a vast network of lasting relationships in the New York City taxi industry that hold firm today.

To find out more information about the FREEdom Solution, call Creative Mobile Technologies, LLC, contractor agent for Mobile Knowledge Corp., at 718-349-7700.


NYC Taxis About To Install Marketing Machines in Each Car

August 29, 2007

Since 3dwalkthroughs.com is based in NY, we were interested in a company, “Creative Mobile Technologies”,that is about to bring to latest technology to the 13,000 taxi’s that drive around NYC. They are about to equip each taxi with a “passenger information monitor” that will allow each cab to accept credit/debit cards as well as show advertisments and other recent information. This technology will also offer a GPS system which will show the passenger their current location.

As this new venue in mass marketing expands to taxis, I can see our 3d floorplans, 3d animations and 3d walkthroughs being used as a intregral tool for developers to market their properties to potential NY residents.

Check out more about “Creative Mobile Technologies” below:

Creative Mobile Technologies, LLC (CMT), is a New York City based company that brings together longtime leaders in the New York City taxi industry with innovative minds in technology to create a new kind of company with a new kind of philosophy. CMT is the exclusive managing agent of Mobile Knowledge, a prime contractor that has received approval from the New York City Taxi and Limousine Commission (TLC) to proceed in furtherance of the proposal submitted in response to the Request for Proposals. Mobile Knowledge is a pioneer and world leader in taxi-data communications that holds patents on key functions of the passenger information monitor, a crucial component of the TLC technology mandate.

The story of CMT is the story of a taxi industry facing perhaps the greatest challenge in its 100-year history. In 2004, when the TLC mandated new taxi technologies including credit and debit card capability, text messaging, interactive passenger maps and electronic trip sheets, the industry had more questions than answers. After all, we got into the business to run taxicabs – not to run software.

So a group of industry leaders including lease managers, brokers, owner/drivers, lenders and fleet owners – large and small – started to evaluate what we needed to do, not only to comply with the mandate, but to elevate our business and make it more efficient, modern and profitable in the Information Age.

As taxi people, we knew the importance of cost and quality. We knew what we wanted to see in our taxicabs and how these new services should be integrated into our busy operations. And we certainly didn’t want to pay thousands of dollars for new equipment. So, we set out to find a solution that would seemingly do the impossible – provide taxi owners with FREE** use of the highest quality state-of-the-art equipment and a flexible overall solution based on an easy consolidated monthly usage fee that would give taxi owners the freedom to do what they do best – operate taxicabs.

As a result of these countless idea-sharing discussions and at the urging of taxi people from all segments of the industry who wanted a “by the industry for the industry” taxi technology solution, Ron Sherman, a longtime taxi industry leader, founded Creative Mobile Technologies. He is currently the company’s Chief Executive Officer.

With decades of taxi experience under our belts and the insights of so many friends and colleagues in the taxi industry, our challenge was in integrating all of the technology, banking and media components needed to realize this vision.

In 2005, Jesse H. Davis, a 25-year veteran of the financial and technology sectors, joined CMT as its President and Chief Operating Officer, arriving from Metlife, the country’s largest insurance company, where he led the successful integration of IT systems through three separate acquisitions including that of Traveler’s Life. Previously, Jesse was a Senior Vice President at the Bessemer Group in Woodbridge, New Jersey, one of the country’s premier wealth management firms for high net worth individuals, where he perfected a balance of technological skill and business management with a fine eye for the precision required of the financial services sector (Jesse has a BA in Mathematics from Columbia University and an MBA from the Leonard N. Stern School of Business at New York University).

Jesse’s expertise in making complicated and often disparate technologies into highly functional and distinctly innovative final products that work for real people in the real world made him ideally suited to the task that lay ahead for CMT.

With Jesse at the helm, CMT set out to develop and oversee a premier project team comprised of the best companies in banking, advertising and various technologies. CMT and Mobile Knowledge forged key and exclusive strategic business partnerships with Clear Channel, an international leader in advertising with a major stake in the New York taxi industry; Bank of America, one of the country’s largest banks, whose subsidiary Bank of America Merchant Services is a world leader in credit and debit card account processing services and World Line Communications Corp., which has more than a decade of experience building complex, large scale IT infrastructure projects for banking, retail, pharmaceutical and healthcare companies including Fortune 500 corporations.

In 2006, as CMT evolved from just a gleam in the industry’s eyes to a world class taxi technology provider, Jed Appelbaum, who is widely respected in the taxi industry, joined the team as Vice President in charge of Operations. Jed, a former Assistant Commissioner of Safety and Emissions at the TLC, who joined the agency in 1977, ran operations at its main inspection facility in Woodside, Queens, supervising a staff of 60 and overseeing the inspection process of over 60,000 taxicabs annually as well as the inspection of all licensed meter shops. In 2003, he oversaw the $10M renovation of the inspection facility, resulting in one of the newest and most advanced automobile inspection facilities in the world. Most recently, he served as Vice President of Operations for the Northeast Region at Clear Channel Taxi Media.

Another key member of the CMT team is Mike Sahm, Vice President, Sales and Customer Relations. Mike spent 20 years in sales for the auto electronics industry before serving as Vice President of Operations for Medallion Financial Media, the national outdoor advertising firm that included advertising sales for New York City taxi tops. While at Medallion, Mike’s integrity and his personal, “knock-on-the-door” style earned him widespread respect industry-wide. As a result, he built a vast network of lasting relationships in the New York City taxi industry that hold firm today.

To find out more information about the FREEdom Solution, call Creative Mobile Technologies, LLC, contractor agent for Mobile Knowledge Corp., at 718-349-7700.


3D Keeps Getting More Real

August 28, 2007

Hitachi recently announced their newest developments in 3D Holographic Technology. It is predicted that this technology will be used, at least immediately, with engineering and manufacturing. It would certainly be interesting to see if 3d walkthroughs.com would be able to utilize this technology to showcase its 3d floorplans and 3d animations.

3D holographics tuned up by Hitachi
Mark Sutton August 14, 1:00pm
Advanced version of holographic technology developed using mirrors
Hitachi has announced that it has further developed 3D holographic technology. It is now claimed that it is possible to project a 3D image into mid-air using a rotating mirror system. The technology works via a rapid spinning action of mirrors placed around a displayed object. Hitachi says the technology could end up in schools and museums as well as industry.

It’s not hard to guess where the inspiration came from the 3D holographic technology (see Star Wars image) and it’s no surprise that the futuristic technology has now been developed.
It is predicted that the technology will be best used in engineering and manufacturing where the design process could be greatly aided by a holographic 3D model.

Three years ago Hitachi first announced that it had developed a way to make a 3D display, which worked by capturing 24 angles of an object and transmitting them to form objects of upto 10cm in height. It was also announced that an image as complex as that of a human could be formed.


3D Keeps Getting More Real

August 28, 2007

Hitachi recently announced their newest developments in 3D Holographic Technology. It is predicted that this technology will be used, at least immediately, with engineering and manufacturing. It would certainly be interesting to see if 3d walkthroughs.com would be able to utilize this technology to showcase its 3d floorplans and 3d animations.

3D holographics tuned up by Hitachi
Mark Sutton August 14, 1:00pm
Advanced version of holographic technology developed using mirrors
Hitachi has announced that it has further developed 3D holographic technology. It is now claimed that it is possible to project a 3D image into mid-air using a rotating mirror system. The technology works via a rapid spinning action of mirrors placed around a displayed object. Hitachi says the technology could end up in schools and museums as well as industry.

It’s not hard to guess where the inspiration came from the 3D holographic technology (see Star Wars image) and it’s no surprise that the futuristic technology has now been developed.
It is predicted that the technology will be best used in engineering and manufacturing where the design process could be greatly aided by a holographic 3D model.

Three years ago Hitachi first announced that it had developed a way to make a 3D display, which worked by capturing 24 angles of an object and transmitting them to form objects of upto 10cm in height. It was also announced that an image as complex as that of a human could be formed.


3D Keeps Getting More Real

August 28, 2007

Hitachi recently announced their newest developments in 3D Holographic Technology. It is predicted that this technology will be used, at least immediately, with engineering and manufacturing. It would certainly be interesting to see if 3d walkthroughs.com would be able to utilize this technology to showcase its 3d floorplans and 3d animations.

3D holographics tuned up by Hitachi
Mark Sutton August 14, 1:00pm
Advanced version of holographic technology developed using mirrors
Hitachi has announced that it has further developed 3D holographic technology. It is now claimed that it is possible to project a 3D image into mid-air using a rotating mirror system. The technology works via a rapid spinning action of mirrors placed around a displayed object. Hitachi says the technology could end up in schools and museums as well as industry.

It’s not hard to guess where the inspiration came from the 3D holographic technology (see Star Wars image) and it’s no surprise that the futuristic technology has now been developed.
It is predicted that the technology will be best used in engineering and manufacturing where the design process could be greatly aided by a holographic 3D model.

Three years ago Hitachi first announced that it had developed a way to make a 3D display, which worked by capturing 24 angles of an object and transmitting them to form objects of upto 10cm in height. It was also announced that an image as complex as that of a human could be formed.


Coldwell Banker is First National Real Estate Company to Join Second Life

August 27, 2007

At 3d walkthroughs.com we believe that change is necessary to adapt to the current challenges facing the real estate industry. For this reason our 3d renderings, 3d walkthroughs and 3d floorplans have been an valuable tool for property marketing that help our customers show that they embrace innovation and technology. Very interesting article attached that shows “Coldwell Banker’s” desire to be the leader in innovation and technology to change with the times.

In a recent article, Charlie Young, who is the Senior VP of Marketing at Coldwell Banker, says that “I think of ‘technology’ as a tangible tool or thing that helps make a process easier,” while “Innovation, however, is a new way of thinking-whether that’s in the Internet space or elsewhere.” According to the attached article he believes that “technology” and “innovation” are going to be the driving force for what will be in real estate. It is for that reason that they became the first National Real Estate Company to sell properties on “Second Life”

Coldwell Banker pushes into the future with an eye on technology and innovation

By Stephanie Andre

RISMEDIA, August 28, 2007-Do not confuse the terms “technology” and “innovation.” These two words go hand in hand as the real estate industry now pushes toward a future that will require more openness to change.

“I think of ‘technology’ as a tangible tool or thing that helps make a process easier,” explains Charlie Young, senior vice president of marketing, Coldwell Banker Real Estate, LLC. “Innovation, however, is a new way of thinking-whether that’s in the Internet space or elsewhere.” Regardless of description, Young believes these are two of the driving forces behind what will come to be in the real estate space. Here, Young talks about how sales associates can embrace this change, why the younger generations are so important to understand and what he believes needs to be done for sales associates to stay successful.

Real Estate magazine: Why do you believe technology and innovation seem to be driving a lot of marketing initiatives?
Charlie Young: Both technology and innovation are so important because of the market today and the business being conducted today. From my perspective, it’s about the consumer and their needs. They now have access to so much more information. They have the same level of expectation for the real estate buying-and-selling process as they do for anything else. Investors are also fueling the desire and need for innovative online needs for consumers. Big brands like us need to be on the cutting edge.

RE: What is the difference between the two words?
CY: I think of technology as a tangible tool or thing that helps make a process easier. Innovation, however, is a new way of thinking, whether it’s in the Internet space or elsewhere. It’s a new way of delivering a product or service.

RE: What you do on a corporate level is obviously different from that at a sales associate’s level. What tips can you suggest for sales associates to not only understand technology and innovation, but take advantage of the changes they have made in our industry?
CY: In a word-participate. Get involved. Through that process, sales associates can figure out how to bring value into this new world. I always tell people, “Run toward light, not away from it.” The world is going to change whether we want it to or not. You will have to contend with blogging, video, consumer-generated content sites, new real estate-oriented portals, etc. Consumers ask more about the process these days. As a sales associate, step one should be to participate. You have to figure out how to be inside the dialogue.

RE: Baby Boomers continue to drive real estate sales. That said, if they are old-fashioned, why do we need such discussion about technology and innovation?
CY: For a number of reasons. Change is happening all around-whether it’s the Baby Boomers or Generations X and/or Y. Change is already starting to trickle over to the Boomers. For their children-Gens X and Y-social networking and texting are part of their everyday tasks. It’s important for us to be innovative and to be searching for new technology solutions because these next generations, who are already buying at a great pace, are hot on the heels of having great influence; every year, 5 million people turn 21 and then begin to enter the real estate market.

RE: How much focus should real estate professionals put on attracting younger buyers and sellers?
CY: On a localized basis, you should serve your particular market the best way possible. It’s really an individual answer for different, individual areas. Different pockets will grow one way-more rural or older and others will become more urban and younger. Know your market. However, overall it’s still wise to get younger. It’s a good idea.

RE: So, does a sales associate have to think younger?
CY: Yes. An interesting trend we’re now seeing is agent teams. But not just agent teams, but specifically mother/daughter, mother/son, father/son, father/daughter, etc., teams. These people really have it right. The parent brings the years of experience in the business and the child, at typically 25 to 30 years old, brings a new perspective, one that is usually more tech savvy.

RE: How does a national brand’s ability to market impact the local innovation decisions?
CY: Our franchisees look to us for leadership. Our national programs need to be initiated so they can be tailored to the local markets. Real estate is local. Affiliated companies and their sales associates are the ones working directly with the consumer, shopping for homes, narrowing them down, making an offer, negotiating and closing has all changed. And our job is to harness technological advances so that we can provide our affiliated companies with an opportunity to attract buyers and sellers.

RE: Second Life (the online virtual world) has been a home run for the company. What lessons are you learning from this entrance into the virtual world?
CY: It goes back to what I said before about sales associates-they need to participate. It’s only through involvement that you can understand what it takes. Second Life is all about experimentation and using it as a test lab. We had three goals: to send a message to the real estate world about innovation; to see if this environment could drive people to coldwellbanker.com; and to experience life in the third-dimension world. For the home-buying and selling process, this was important to understand.
We are very much committed to innovation, figuring out where we need to be and going in with open eyes. We don’t know everything but we’d like to learn. RE

Coldwell Banker’s Second Life Experience

With the 3-D virtual world of Second Life having become an online phenomenon, Coldwell Banker Real Estate LLC is the first national real estate company to sell homes within the community. The company is offering houses in a variety of architectural styles and the ability to tour neighborhoods with a real estate professional.

Members of Second Life (www.secondlife.com) create personas for themselves, known as avatars, which they use to navigate through the community peopled with more than 5 million residents worldwide. While in the virtual world of Second Life, avatars explore the society, shop, interact with others, visit entertainment events and do essentially everything they might in the real world. One of the more popular activities within Second Life is the purchase and rental of virtual land, so players can build their own stores, homes and event sites.

Coldwell Banker has an inventory of more than 500 homes on 550,000 square meters in the Ranchero section of the Second Life mainland, one of the largest home developments in this virtual world. These virtual homes will vary in price based on size and style, including southwestern, colonial and contemporary, among others. In addition, Coldwell Banker is offering homes perched atop a picturesque hill overlooking the ocean. Second Life residents can meet with a Coldwell Banker sales associate avatar in the brand’s virtual office and schedule an appointment to tour virtual properties of interest. Home buyers who close a purchase with Coldwell Banker will receive free “virtual furniture” for their new home as a closing gift.