Score Big with Interactive 3D Floor Plans

December 7, 2010

3D is all the rage these days and it is because of this that many industries are now integrating 3D materials into even their most basic proposals or materials. Samples of these materials can then be shown to the prospects and potential clients.

These materials including interactive 3D floor plans and 3D walkthroughs all provide the same thing, they provide potentially good clients to deal with and they give clients more to see and work.

An architectural or real estate firm also stands to gain more from utilizing services that provide custom 3D walkthroughs for the clients because clients would be able to see all the details and highlights of a building, office space or home without having to deal with all the hassles of travelling to the location.

 

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What do Nike, MTV and Effective Real Estate Marketing Have in Common?

April 28, 2009

Nike, MTV and Effective Real Estate Marketing have one trait in common: All three utilize powerful imagery to generate an emotional response from their intended audience.

Phil Knight of Nike had the foresight to create powerful marketing messages utilizing strong images/video of select sports superstars wearing Nike products (ex. Andre Agassi, Michael Jordan, etc.). He understood that a combination of imagery and his marketing message would create larger than life heroes, and ultimately strengthen the Nike brand.

Similarly, MTV recognized that creating a forum to comine video with music would create a much stronger response to the artist and their music, compared to listening to the music on its own.

As the price of digital photo/video cameras, editing software and virtual tours have dramatically decreased, coupled with increasing number of free sites that host these assets, virtually any space holder is capable of creating rich media assets to showcase their property.


Similar to Phil Knight and MTV, forward thing real estate marketers understand the emotional attachments strong imagery can create to their property.


One of the mottos at my other company, 3Dwalkthroughs.com, is “we don’t create pictures”, “we create emotions.”


In today’s economy, companies and individuals most do whatever they can to stand out from the crowd. Not including imagery on a property listing, especially considering how easy its become, is just bad business.


One of the first negative comments we received when we launched Open Office Space was that “we suck” because we did not offer an ability to add video to our listings. (granted, we should have known better) Needless to say people can now add video to their property listings…and we don’t suck. 


The video below tells the story of one of the pioneers of the coworking movement, Citizen Space. Notice how effectively the video demonstrates their culture and makes you want to be a part of their space. Much more effective than simply a written description.

http://www.youtube.com/watch?v=tsgxkTOLgig

An additional bonus of creating rich imagery such as video and pictures is they can also be posted to sites such as YouTube, Flickr, etc. These sites can garner your property significant more exposure than simply placing them on a static website. 


The data is mounting regarding the competitive advantage that can be gained by adding imagery to your property listing.


So, the question remains. Will you sit with your arms crossed holding your breath, insisting you can’t afford, or don’t have the techical expertise to create powerful imagery for your space.  Or will you stop with excuses and realize creating rich imagery is easy, affordable, and most importantly, the most effective way of getting your property noticed.



What do Nike, MTV and Effective Real Estate Marketing Have in Common?

April 28, 2009

Nike, MTV and Effective Real Estate Marketing have one trait in common: All three utilize powerful imagery to generate an emotional response from their intended audience.

Phil Knight of Nike had the foresight to create powerful marketing messages utilizing strong images/video of select sports superstars wearing Nike products (ex. Andre Agassi, Michael Jordan, etc.). He understood that a combination of imagery and his marketing message would create larger than life heroes, and ultimately strengthen the Nike brand.

Similarly, MTV recognized that creating a forum to comine video with music would create a much stronger response to the artist and their music, compared to listening to the music on its own.

As the price of digital photo/video cameras, editing software and virtual tours have dramatically decreased, coupled with increasing number of free sites that host these assets, virtually any space holder is capable of creating rich media assets to showcase their property.

Similar to Phil Knight and MTV, forward thing real estate marketers understand the emotional attachments strong imagery can create to their property.

One of the mottos at my other company, 3Dwalkthroughs.com, is “we don’t create pictures”, “we create emotions.”

In today’s economy, companies and individuals most do whatever they can to stand out from the crowd. Not including imagery on a property listing, especially considering how easy its become, is just bad business.

One of the first negative comments we received when we launched Open Office Space was that “we suck” because we did not offer an ability to add video to our listings. (granted, we should have known better) Needless to say people can now add video to their property listings…and we don’t suck. 

The video below tells the story of one of the pioneers of the coworking movement, Citizen Space. Notice how effectively the video demonstrates their culture and makes you want to be a part of their space. Much more effective than simply a written description.

http://www.youtube.com/watch?v=tsgxkTOLgig

An additional bonus of creating rich imagery such as video and pictures is they can also be posted to sites such as YouTube, Flickr, etc. These sites can garner your property significant more exposure than simply placing them on a static website. 

The data is mounting regarding the competitive advantage that can be gained by adding imagery to your property listing.

So, the question remains. Will you sit with your arms crossed holding your breath, insisting you can’t afford, or don’t have the techical expertise to create powerful imagery for your space.  Or will you stop with excuses and realize creating rich imagery is easy, affordable, and most importantly, the most effective way of getting your property noticed.


3D Technology Can Help Promote Exercise To Our Youth

October 4, 2008

Below is a recent press release from Fitspott. The press release touches on the use of 3D technology and other interactive exergaming products to target the youth obesity epidemic.

3Dwalkthroughs.com and the rest of the fitspott team have been speaking with some of the biggest companies offering this type of technology to see how we can use the fitspott platform to maximize their exposure.

How do we promote health and fitness to a demographic that is more interested in being on the computer than investing in their health? With the surplus of available health and fitness information, how can the obesity levels of our youth have doubled in the last decade?

Today’s most popular social networking sites have effectively captured the attention of our younger generation, making social networking one of the most effective communication tools in the last 10 years. The time has come to leverage this power to promote health and fitness to our youth.

Fitspott, a social networking platform for health and fitness, will launch the beta version of its site in Mid-September. One of the primary goals of Fitspott, is to organize the very large and convoluted health and fitness industry into easy to navigate sub-communities of members with similar interests, goals, skills, desires and needs. One of the targets markets Fitspott will service in this effort is the youth market.

“We see a tremendous opportunity to promote the many available fun and interactive health and fitness options to our younger generation through a platform they can relate to. Providing our youth with an ability to join an online community of members with similar interests and goals can help to motivate our youth and provide them with the knowledge that they are not alone with their issues” says David Gise, Co-Founder of Fitspott.

The Fitspott team is made up of a group of highly motivated and diverse entrepreneurs, athletes and creative minds. “We have scoured the internet, educating ourselves on the pros and cons of existing social networks, and have committed to using this knowledge to create the most powerful, yet easy to use platform for all of our members” says Erin Hurry, Co-Founder of Fitspott.

Fitspott will reach out to schools, coaches and the other influencing bodies to help promote the Fitspott platform and its benefits. Perhaps one of the biggest causes of the increasing obesity rate of our youth, the time spent in front of the computer, can actually have the biggest impact on curbing this trend.


3D Floor Plans and Trade Show Exhibition Halls

September 30, 2008

3Dwalkthroughs.com  has just been hired to create a detailed 3D floor plan of a trade show conference facility. The 3D plan will demonstrate all the available booths as well as the restroom and food court locations.

The plans will be posted to the conference facilities website leading up to the show, and will also be blown up and placed throughout the show on the days of the event.

We will deliver the plan to our client in a format that can be updated as space gets filled. As frequent trade show attendees, and soon to be trade show exhibitors, we definitely see the value in being able to get a good sense of the available and actual space before the show.

With every square inch of space and every fiber of carpet costing money for an exhibitor, the 3D floor plan will also help to better plan their exhibits in a cost effective manner.


PDF3D – Integration of Interactive 3D Models into PDF Documents

January 22, 2008

UK based PDF3D has recently launched a publishing tool that allows for the integration of interactive 3D models into PDF documents. With PDF3D’s tool, users can rotate, zoom, select and explore 3D images in much greater detail than a flat 2D image.

The tool is being promoted to a wide range of industries including: Geology, Aerospace, Engineering, Architecture and Bioinfomatics.

The newest version of the free adobe reader makes viewing 3D objects and images a breeze.

3Dwalkthroughs.com posted about the possibilities of the new Adobe 3D products in the past. The ability to create PDF brochures with integrated, interactive 3D images is very valuable for our business.

Using this technology, property developers can create very effective brochures of their new development properties which include detailed 3D views of the unit exterior and interior. The ability to interact with the model allows the user to more thoroughly review all the properties details from all sides.

While we are a little behind schedule implementing this tool into our arsenal, it is definitely on our “to do” list for the second quarter of 2008.


PDF3D – Integration of Interactive 3D Models into PDF Documents

January 22, 2008

UK based PDF3D has recently launched a publishing tool that allows for the integration of interactive 3D models into PDF documents. With PDF3D’s tool, users can rotate, zoom, select and explore 3D images in much greater detail than a flat 2D image.

The tool is being promoted to a wide range of industries including: Geology, Aerospace, Engineering, Architecture and Bioinfomatics.

The newest version of the free adobe reader makes viewing 3D objects and images a breeze.

3Dwalkthroughs.com posted about the possibilities of the new Adobe 3D products in the past. The ability to create PDF brochures with integrated, interactive 3D images is very valuable for our business.

Using this technology, property developers can create very effective brochures of their new development properties which include detailed 3D views of the unit exterior and interior. The ability to interact with the model allows the user to more thoroughly review all the properties details from all sides.

While we are a little behind schedule implementing this tool into our arsenal, it is definitely on our “to do” list for the second quarter of 2008.