Tech Prices and 3D

December 3, 2010

A common complaint nowadays about 3D is that the bar of entry is rather high. The average price of a 3D-capable HDTV should at least set someone back by $500, which obviously is not a small amount of money. The required glasses for viewing aren’t exactly cheap, too. Movie tickets are no exception, either. Coupled with rising basic prices, watching a movie in 3D these days adds about 30-50% more on top of the basic cost one pays for a ticket.

Fret not, though. As is the rule with new technology, it starts out really high-priced for early adopters, and then gradually decreases as it becomes more accessible and more manufacturers enter that particular market.

Let’s take a look at two good recent examples:

DVD players are a ubiquitous part of pretty much anyone’s home entertainment setup nowadays. Still, there were days back in the late 1990s to early 2000s where they were actually considered expensive. In fact, when Sony’s Playstation 2 game console came out in October of 2000 in the United States, it was considered as one of the cheapest DVD players available for the mass market. That really puts things into perspective, looking back on it from where we are now.

Another more recent example is HDTVs. When they first became widely available, a decent LCD set would usually cost an arm and a leg, somewhere around $2000-3000 and more so for a plasma display. Fast forward to today, and though they still might not be considered cheap, these once pricey sets are now priced more reasonably, usually at half of their cost five or six years ago.

Given the rate of adoption of 3D technology by a wide array of fields and industries, it won’t be long before prices drop and 3D-capable displays become available to a wider market than the one it they have right now.

3D technology has also moved in to other bigger stuff such as 3D renders and 3D floor plans in the realm of architectural firms and business. 3D renderings are being used in order to paint a better picture of what the clients would be seeing upon the completion of the project that they are investing in.


The Rise and Resurgence of 3D in Gaming

December 2, 2010

It is becoming more and more common to see 3D applied in today’s forms of visual entertainment. Anything ranging from movies to certain TV channels, right down to comic books has some form of 3D implemented in it. One particular field where 3D technology is also fast gaining traction is gaming.

3D in games is not an entirely new concept. One particular example is the 1991 arcade game Time Traveler. Though it was touted more as a “holographic video game” at the time of its release, the way it projected characters and elements onto the playing field more or less gave it a three-dimensional effect as a result.

The recent resurgence of 3D in gaming has given rise to a number of things. First off, we have game developers releasing games with out-of-the-box 3D support or patching older releases to become 3D-capable. Next, are the hardware manufacturers and their devices, the best examples being Sony’s Playstation 3 which has recently gained 3D support through updates and Nintendo’s upcoming 3DS handheld system.

One aspect of gaming also utilizing 3D technology is arcade gaming. Having fallen to the wayside due to the popularity of consoles and their ability to surpass arcade hardware in terms of power, arcade game developers are now looking into 3D to draw new audiences. Leading the way is Konami with the upcoming arcade installment of its long-running Metal Gear franchise and Road Fighters 3D. With all these developments going on, it won’t be long before 3D becomes a standard feature of interactive entertainment.

The Metal Gear series gets a 3D facelift soon

Aside from this 3D has also branched out into other fields and areas such as 3D renderings, custom 3D walkthroughs and even 3D floor plans such as these:

These businesses can also provide 3D axonometric views of areas and floor plans…


3D Pitfalls

November 26, 2010

The resurgence of 3D in today’s visual media is a clear sign that content creators are getting a clear grasp of the technology along with it becoming more affordable and widespread. Still, accessibility does not immediately spell quality results. More often than not, the results are usually mixed. Successful implementation can yield visually captivating end products and less than optimum use can even detract from the overall viewing experience.

Most cases of poorly implemented 3D result in a darker and murkier image compared to the original 2D work, as is the case with a lot of films post-converted into 3D. On top of that, the 3D effect that was originally envisioned comes more like something from a children’s pop-out book. The on-screen images would usually look more like flat, floating cut-outs layered against an equally flat background.

Another shortcut a lot of creators take with 3D is the overuse of objects that simply pop out of the screen. During the early days of 3D cinema, this technique used to draw in crowds simply for its novelty. Other than the fact that it can be totally disorienting when overused, today’s more discerning audiences and high ticket prices, it simply isn’t enough anymore.

Long story short, 3D is a fantastic technology and opens up a treasure trove of possibilities in various fields beyond just the entertainment industry. However, as is the case with most creative technologies, cutting corners with the execution can lead to sub-par results.


The X-Box 360 Kinect – Fusing Motion with 3D

November 24, 2010

The Internet has been ablaze as of late because of Microsoft’s latest masterpiece, the Kinect for the X-Box 360. This gadget integrates real world motion and images with 3D graphics quite similar to the current trend for 3D augmented reality cards that has been used for promoting stuff including clothing lines and believe or not even the Japan’s life sized Gundam.

It has become such a highly anticipated add-on for X-box users and owners that in mere days after it’s release, several so-called hackers have even made several nifty and cool applications that fuse together a variable of stuff including 3D walkthroughs and 3D renders.

Some “hacks” have gone as far as emulate the classic lightsaber from the even more classic movie “Star Wars”.

Showcasing a great fusion between 3D renderings and real life, Kinect will sure become the face of how we will be playing video games in the near future.

 


3D Renderings Playing an Active Role in Building and Construction

November 24, 2010

Because of the rapid speed of evolution for the building design and construction industry, many businesses have begun to improve their technology in order to be able to gain a headstart against their competition.

Today, fully modeled 3D renderings are one of the latest technologies that are widely used in industries including architectural, real estate and construction firms. These are basically defined as a computerized process which changes a digital 3D model turned into a rendered image.

These 3D renderings might follow 3D floor plans or even the regular floo plans and blue prints. They would also contain geometric information, texture information, ambient lighting and surroundings and even shade details.

All 3D renderings can be used for various areas and buildings including those for residential, commercial, industrial and institutional. There will also be a high level of customization including the potential to add effects such as sunlight or artificial light and even shadows.

Some of the softwares that are required in producing such great 3D renders would most likely include stuff like 3D Max 9, Cap Studio 3.2, Giza 2006, AutoCAD 2007 and even Photoshop CS3.


3D is Setting the World on Fire

November 23, 2010

3D is slowly setting the creative world on fire thanks to its many uses and applications in almost all types of fields, businesses and industries. While decades ago 3D animation and other similar realms might have been frowned upon, these days, it’s 3D that actually sets all the benchmarks.

If we’ve learned anything from watching tons of movies the past few years, its that 3D animation, 3D renderings and even believe it or not, 3D walkthroughs have been instrumental to the rise of the 3D graphics industry.

With 3D, regardless if its for 3D walkthroughs or 3D renderings, life and every little detail gets captured digitally.

The industry has also moved past very basic softwares and has evolved into something more technical yet fun. More and more people are starting to both earn money professionally with the help of 3D. Even companies like Dreamworks and Pixar have become giants in the field because of their craft. The demand has 3D graphic designers and 3D animators

Architecture has also benefited a lot from the advent of 3D technology. 3D technology has become the new age lifeblood for a lot of architectural firms not only in North America but for the rest of the world. These firms and real estate companies have now learned to effectively utilize and use various materials such as the 3D walkthroughs, 3D renderings, 3D floor plans and other services to help hit the spot when in comes to selling homes or buildings.

Now that the point has been hammered, its about time to start investing in great looking 3D materials from the one and only 3Dwalkthroughs.com


What’s The Difference Between 4D Presentations and 3D Renderings?

November 22, 2010

The entertainment industry has been thoroughly blessed with a lot of things that can be later used by other industries such as real estate and architectural industries that basically deal with building homes and creating brighter households for families not only locally, but around the world.

3D particularly 3D renders have slowly become staples in the world of architecture and real estate. It is no longer placed in a world for entertainment, spotlights and projectors but instead in a world for scaffoldings, floor plans and blue prints.

And with Hollywood and the rest of the entertainment industry abuzz once more by the resurgence of the 4D entertainment, its time to differentiate and list the strong and weak points between a 3D rendering or film with its younger brother, 4D cinema experience.

So what is 3D, 3D or 3 dimensional is an optical technique where two images are projected side by side, one for each eye and then played in two different cameras which are slightly tilted away from each other. This creates the illusion in our eyes that the objects that we see are actually coming out of the screen rather than just staying flat on the silverscreen. 3D is also being used in more common ways such as through 3D renderings and 3D floor plans which is used primarily for architectural purposes.

4D or 4 dimension gets a new boost thanks in part to the recent success of 3D movies. Now it has taken several steps out of the usual spots like theme parks and malls and is slowly making its way towards other mediums. Nowadays, 3D renders such as the one pictured at the bottom:

Can be turned into a fancy looking 4D presentation complete with physical motion coming from various elements within either the chair where the person or viewer is sitting or from outside.