The Importance of Lighting in 3D Walkthroughs

November 25, 2010

3D imagery and walkthroughs are a ubiquitous part of the architectural and real estate fields these days. More often than not, every real estate kiosk or booth one comes across nowadays will have a 3D walkthrough of their respective properties on display. In fact, more and more parties are relying on 3D walkthroughs as means to represent the final product in lieu of physical models and model rooms or units.

Still, simply putting together a representation of a soon-to-be built architectural project requires more than just using a computer to slap together something hastily. Other factors have to be taken into consideration. One such factor is lighting.

Good lighting can do so much to help convey a certain mood or emotion even in a simple animated 3D walkthrough. The practice of using lighting to define scenes is pervasive in all forms of visual media. From paintings to movies, comics and even videogames, all use lighting to varying degrees as an integral part of how they express certain scenes.

For example, soft, off-white lighting can be used in walkthroughs of certain rooms can be used to convey a relaxed, mellowed-down atmosphere. In other cases, natural daylight can also achieve the same effect. Softer and dimmer lights are usually placed in scenes that want to portray a more intimate or personal atmosphere. Ambient or indirect lighting mixed with ample shadows portrays both mystery and high class.

Used in conjunction with textures, mapping, and the right camera angles, proper lighting can greatly improve the way a 3D walkthrough is presented. It gives audiences a greater feeling of “actually being there” and also provides a more accurate representation of the final product and the kind of atmosphere it wants to achieve.


Custom 3D Walkthroughs For Architechs

November 11, 2010

Custom 3D walkthroughs are starting to become the latest trend in the world of architecture at the moment. With these lush and great looking 3d walkthroughs, clients would be able to see and get a feel of a building or an office space that has not yet been erected.

Architects can also take advantage of the unique capabilities of custom 3D walkthroughs. With these walkthroughs, architects can ultimately change their worlds and the feel of the building. Textures and other similar materials can be used and re used in various projects while similar looking buildings can also be redefined on the fly.

Architectural firms can also take advantage of great looking and lushy graphic particularly the environment and natural objects that can be placed inside a building or even outside.

Easy Ideas for Virtual Shopping with Interactive Elements

October 19, 2010

With 3D renderings and 3D walkthroughs being all the rage in terms of presentations for architectural firms isnt it about time for 3D walkthroughs and virtual shopping to come hand in hand in creating the best possible virtual shopping experience.

Here are some great ideas for when the next evolution of virtual shopping begins.

One of the things that virtual shoppes can enjoy is the almost lifelike interactivity between them and the shops or between themselves and the products that they are interested in purchasing.

A research team from the electronics giant Philips have come up with a great way to ease the virtual shopping experience.

When coupled nicely with a great looking 3D rendering, the shopping glass technology will be a great help for the virtual shoppers who would like to see the nitty gritty details on the products that they would want to purchase.

The shopping glass technology can also give added information to virtual shoppers anywhere in the world with just a touch of a button or a mouseclick.

Another great interactive service idea that virtual shopping can also provide a shoppers with an interactive wall such as this…

With this interactive wall added to a virtual shopping mall, shoppers can easily meet other people with the same taste in fashion among other things while also at the same time easily send suggestions and reactions to shopkeepers and shop owners.

These are only some futuristic yet practical ideas that can be incorporated and executed properly for virtual shopping.