December 7, 2010
3D is all the rage these days and it is because of this that many industries are now integrating 3D materials into even their most basic proposals or materials. Samples of these materials can then be shown to the prospects and potential clients.
These materials including interactive 3D floor plans and 3D walkthroughs all provide the same thing, they provide potentially good clients to deal with and they give clients more to see and work.
An architectural or real estate firm also stands to gain more from utilizing services that provide custom 3D walkthroughs for the clients because clients would be able to see all the details and highlights of a building, office space or home without having to deal with all the hassles of travelling to the location.
December 6, 2010
As architecture moves on to the next stage it gets treated to a lot new things to work with or to make things a lot easier.
One such sample is the use of architectural animation. But what exactly is an architectural animation? 3D walkthroughs and 3d architectural animation is a digital movie that would include animated versions of buildings that have yet to be erected or built. Using multiple 3D animation techniques and styles one can perfectly see 3D views of structures and buildings even before construction.
When couple with 3D animation styles such as 3D walkthroughs and 3D floor plans, clients for architectural firms, real estate firms and developers and even house buyers.
There are other types of materials that your company can use in order to deliver the message and the point for your respective clients. Other services offered can be seen online with a simple click of a button or a simple query from Google.
Aside from this, custom 3D walkthroughs are beneficial in communicating with fellow architects and designers. It can be used as a communication tool for all architects and engineers which allows total advantage for visual presentation. It can be integrating in just about any presentation or material for use.
Here are samples of great looking 3D walkthroughs and 3D floor plans.
December 2, 2010
It is becoming more and more common to see 3D applied in today’s forms of visual entertainment. Anything ranging from movies to certain TV channels, right down to comic books has some form of 3D implemented in it. One particular field where 3D technology is also fast gaining traction is gaming.
3D in games is not an entirely new concept. One particular example is the 1991 arcade game Time Traveler. Though it was touted more as a “holographic video game” at the time of its release, the way it projected characters and elements onto the playing field more or less gave it a three-dimensional effect as a result.
The recent resurgence of 3D in gaming has given rise to a number of things. First off, we have game developers releasing games with out-of-the-box 3D support or patching older releases to become 3D-capable. Next, are the hardware manufacturers and their devices, the best examples being Sony’s Playstation 3 which has recently gained 3D support through updates and Nintendo’s upcoming 3DS handheld system.
One aspect of gaming also utilizing 3D technology is arcade gaming. Having fallen to the wayside due to the popularity of consoles and their ability to surpass arcade hardware in terms of power, arcade game developers are now looking into 3D to draw new audiences. Leading the way is Konami with the upcoming arcade installment of its long-running Metal Gear franchise and Road Fighters 3D. With all these developments going on, it won’t be long before 3D becomes a standard feature of interactive entertainment.
The Metal Gear series gets a 3D facelift soon
Aside from this 3D has also branched out into other fields and areas such as 3D renderings, custom 3D walkthroughs and even 3D floor plans such as these:
These businesses can also provide 3D axonometric views of areas and floor plans…
December 1, 2010
Previous posts have talked about the application of 3D walkthroughs in the architectural and real estate fields. Both industries revolve around creation, what with all architectural walkthroughs starting with the proposed project magically appearing out of thin air thanks to the ingenuity of architects, artists and animators.
As stated before, they make for great marketing materials, as it is possible to show an accurate representation of a final product even long before the project itself is finished. They’re great for enticing potential clients to invest in real estate.
Now, what if we could use the same methods to educate, inform, and save lives? Imagine using a 3D walkthrough to train security and safety personnel about escape routes inside a building during disasters or emergencies. It could prove to be a more effective training tool than simply handing out maps of the building. Better yet, it can be a great way to compliment the overall training of these personnel. By using a walkthrough, it’s possible to have as close an experience to real hands on training compared to going through an exhaustive tour of a structures nooks and crannies.
Sure, an actual walkthrough around the facility will inevitably be needed, but having a simulated one during the earlier stages will save time and resources in the longer run. Not just that, but the intended audience, the trainees, will be better able to retain information and be able to react faster during actual emergencies.
November 26, 2010
The resurgence of 3D in today’s visual media is a clear sign that content creators are getting a clear grasp of the technology along with it becoming more affordable and widespread. Still, accessibility does not immediately spell quality results. More often than not, the results are usually mixed. Successful implementation can yield visually captivating end products and less than optimum use can even detract from the overall viewing experience.
Most cases of poorly implemented 3D result in a darker and murkier image compared to the original 2D work, as is the case with a lot of films post-converted into 3D. On top of that, the 3D effect that was originally envisioned comes more like something from a children’s pop-out book. The on-screen images would usually look more like flat, floating cut-outs layered against an equally flat background.
Another shortcut a lot of creators take with 3D is the overuse of objects that simply pop out of the screen. During the early days of 3D cinema, this technique used to draw in crowds simply for its novelty. Other than the fact that it can be totally disorienting when overused, today’s more discerning audiences and high ticket prices, it simply isn’t enough anymore.
Long story short, 3D is a fantastic technology and opens up a treasure trove of possibilities in various fields beyond just the entertainment industry. However, as is the case with most creative technologies, cutting corners with the execution can lead to sub-par results.
November 25, 2010
3D imagery and walkthroughs are a ubiquitous part of the architectural and real estate fields these days. More often than not, every real estate kiosk or booth one comes across nowadays will have a 3D walkthrough of their respective properties on display. In fact, more and more parties are relying on 3D walkthroughs as means to represent the final product in lieu of physical models and model rooms or units.
Still, simply putting together a representation of a soon-to-be built architectural project requires more than just using a computer to slap together something hastily. Other factors have to be taken into consideration. One such factor is lighting.
Good lighting can do so much to help convey a certain mood or emotion even in a simple animated 3D walkthrough. The practice of using lighting to define scenes is pervasive in all forms of visual media. From paintings to movies, comics and even videogames, all use lighting to varying degrees as an integral part of how they express certain scenes.
For example, soft, off-white lighting can be used in walkthroughs of certain rooms can be used to convey a relaxed, mellowed-down atmosphere. In other cases, natural daylight can also achieve the same effect. Softer and dimmer lights are usually placed in scenes that want to portray a more intimate or personal atmosphere. Ambient or indirect lighting mixed with ample shadows portrays both mystery and high class.
Used in conjunction with textures, mapping, and the right camera angles, proper lighting can greatly improve the way a 3D walkthrough is presented. It gives audiences a greater feeling of “actually being there” and also provides a more accurate representation of the final product and the kind of atmosphere it wants to achieve.
November 24, 2010
The Internet has been ablaze as of late because of Microsoft’s latest masterpiece, the Kinect for the X-Box 360. This gadget integrates real world motion and images with 3D graphics quite similar to the current trend for 3D augmented reality cards that has been used for promoting stuff including clothing lines and believe or not even the Japan’s life sized Gundam.
It has become such a highly anticipated add-on for X-box users and owners that in mere days after it’s release, several so-called hackers have even made several nifty and cool applications that fuse together a variable of stuff including 3D walkthroughs and 3D renders.
Some “hacks” have gone as far as emulate the classic lightsaber from the even more classic movie “Star Wars”.
Showcasing a great fusion between 3D renderings and real life, Kinect will sure become the face of how we will be playing video games in the near future.