Sensio Technologies brings the NBA All-Star game to cinemas in 3D

February 15, 2011

This year’s NBA All-Star game will be given a touch of 3D in international cinemas by way of Sensio Technologies.

The game itself will be brought to 3D using technology from PACE, which will include eight 3D cameras set up around the Staples Center, along with three special 3D shadow cameras.

The NBA started doing 3D broadcasts in 2007 with that year’s All-Star game. This, however, will be the first time those 3D broadcasts will be brought to an even wider audience thanks to Sensio Technologies.

via [hollywoodhidef]

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Tech Prices and 3D

December 3, 2010

A common complaint nowadays about 3D is that the bar of entry is rather high. The average price of a 3D-capable HDTV should at least set someone back by $500, which obviously is not a small amount of money. The required glasses for viewing aren’t exactly cheap, too. Movie tickets are no exception, either. Coupled with rising basic prices, watching a movie in 3D these days adds about 30-50% more on top of the basic cost one pays for a ticket.

Fret not, though. As is the rule with new technology, it starts out really high-priced for early adopters, and then gradually decreases as it becomes more accessible and more manufacturers enter that particular market.

Let’s take a look at two good recent examples:

DVD players are a ubiquitous part of pretty much anyone’s home entertainment setup nowadays. Still, there were days back in the late 1990s to early 2000s where they were actually considered expensive. In fact, when Sony’s Playstation 2 game console came out in October of 2000 in the United States, it was considered as one of the cheapest DVD players available for the mass market. That really puts things into perspective, looking back on it from where we are now.

Another more recent example is HDTVs. When they first became widely available, a decent LCD set would usually cost an arm and a leg, somewhere around $2000-3000 and more so for a plasma display. Fast forward to today, and though they still might not be considered cheap, these once pricey sets are now priced more reasonably, usually at half of their cost five or six years ago.

Given the rate of adoption of 3D technology by a wide array of fields and industries, it won’t be long before prices drop and 3D-capable displays become available to a wider market than the one it they have right now.

3D technology has also moved in to other bigger stuff such as 3D renders and 3D floor plans in the realm of architectural firms and business. 3D renderings are being used in order to paint a better picture of what the clients would be seeing upon the completion of the project that they are investing in.


3D Pitfalls

November 26, 2010

The resurgence of 3D in today’s visual media is a clear sign that content creators are getting a clear grasp of the technology along with it becoming more affordable and widespread. Still, accessibility does not immediately spell quality results. More often than not, the results are usually mixed. Successful implementation can yield visually captivating end products and less than optimum use can even detract from the overall viewing experience.

Most cases of poorly implemented 3D result in a darker and murkier image compared to the original 2D work, as is the case with a lot of films post-converted into 3D. On top of that, the 3D effect that was originally envisioned comes more like something from a children’s pop-out book. The on-screen images would usually look more like flat, floating cut-outs layered against an equally flat background.

Another shortcut a lot of creators take with 3D is the overuse of objects that simply pop out of the screen. During the early days of 3D cinema, this technique used to draw in crowds simply for its novelty. Other than the fact that it can be totally disorienting when overused, today’s more discerning audiences and high ticket prices, it simply isn’t enough anymore.

Long story short, 3D is a fantastic technology and opens up a treasure trove of possibilities in various fields beyond just the entertainment industry. However, as is the case with most creative technologies, cutting corners with the execution can lead to sub-par results.


3D is Setting the World on Fire

November 23, 2010

3D is slowly setting the creative world on fire thanks to its many uses and applications in almost all types of fields, businesses and industries. While decades ago 3D animation and other similar realms might have been frowned upon, these days, it’s 3D that actually sets all the benchmarks.

If we’ve learned anything from watching tons of movies the past few years, its that 3D animation, 3D renderings and even believe it or not, 3D walkthroughs have been instrumental to the rise of the 3D graphics industry.

With 3D, regardless if its for 3D walkthroughs or 3D renderings, life and every little detail gets captured digitally.

The industry has also moved past very basic softwares and has evolved into something more technical yet fun. More and more people are starting to both earn money professionally with the help of 3D. Even companies like Dreamworks and Pixar have become giants in the field because of their craft. The demand has 3D graphic designers and 3D animators

Architecture has also benefited a lot from the advent of 3D technology. 3D technology has become the new age lifeblood for a lot of architectural firms not only in North America but for the rest of the world. These firms and real estate companies have now learned to effectively utilize and use various materials such as the 3D walkthroughs, 3D renderings, 3D floor plans and other services to help hit the spot when in comes to selling homes or buildings.

Now that the point has been hammered, its about time to start investing in great looking 3D materials from the one and only 3Dwalkthroughs.com


What’s The Difference Between 4D Presentations and 3D Renderings?

November 22, 2010

The entertainment industry has been thoroughly blessed with a lot of things that can be later used by other industries such as real estate and architectural industries that basically deal with building homes and creating brighter households for families not only locally, but around the world.

3D particularly 3D renders have slowly become staples in the world of architecture and real estate. It is no longer placed in a world for entertainment, spotlights and projectors but instead in a world for scaffoldings, floor plans and blue prints.

And with Hollywood and the rest of the entertainment industry abuzz once more by the resurgence of the 4D entertainment, its time to differentiate and list the strong and weak points between a 3D rendering or film with its younger brother, 4D cinema experience.

So what is 3D, 3D or 3 dimensional is an optical technique where two images are projected side by side, one for each eye and then played in two different cameras which are slightly tilted away from each other. This creates the illusion in our eyes that the objects that we see are actually coming out of the screen rather than just staying flat on the silverscreen. 3D is also being used in more common ways such as through 3D renderings and 3D floor plans which is used primarily for architectural purposes.

4D or 4 dimension gets a new boost thanks in part to the recent success of 3D movies. Now it has taken several steps out of the usual spots like theme parks and malls and is slowly making its way towards other mediums. Nowadays, 3D renders such as the one pictured at the bottom:

Can be turned into a fancy looking 4D presentation complete with physical motion coming from various elements within either the chair where the person or viewer is sitting or from outside.


How To Differentiate Good 3D Renderings from Bad Ones

November 18, 2010

There are currently millions upon millions of digital renders and images flooding the Internet today. And with such there are only a couple of things that one should realize in order to say if the 3D rendering that they are looking at should really fall under the classification of a nice 3d image or just a work of an amateur.

Here are some of the things that you can use to spot a good render from a sea of hopefuls…

As a basis, let us use this fine image of the 3D floor plan on top as the reference for the 3D render.

When looking for a great looking 3D render, always check for the quality. This means you may have to take a very close look at the material, carefully scrutinizing each and every part of the image..

Another way to find out if the image is a great render is by examinig the quality and the size of the digital image.

 


Why Invest in Interactive 3D Floor Plans

November 12, 2010

Why should we invest in interactive 3D floor plans?

What makes it tick? What makes it the best investment for your presentation and why should architectural firms adapt and embrace this new technology for their business?

For one interactive 3D floor plans are definitely the future look of how we would look at floor plans in a business sense as well as in an architectural sense.

Having these types of 3D floor plans may also bring in the wow factor for people who would view the plans.

3D floor plans can also provide great ways of detailing an incomplete building. This is greatest edge that investing in 3D floor plans. Unlike regular run of the mill plans, these 3d plans represent the future and displays great ease in using it which will deeply benefit both architects, real estate agents and even home buyers and owners.